Marketing Generalist

About the company
Strata is a tech-enabled real estate investment platform that pioneered fractional investing in pre-leased, Grade-A commercial properties such as office spaces, warehouses, and industrial assets. With over ₹3,000 crore in assets under management (AUM) and a strong community of 4,500 investors, Strata is India’s leading platform for fractional ownership in commercial real estate. Over the past two years, it has successfully provided investor exits exceeding ₹140 crore. By sourcing high-quality commercial assets and offering them through a seamless online platform, Strata has democratized access to commercial real estate (CRE) investments while bringing transparency and simplicity through its data-driven asset selection process and single-window execution.
Role Overview
We are looking for a dynamic Marketing Generalist with strong Public Relations (PR) experience who can drive integrated marketing initiatives across brand, digital, and communications. The ideal candidate should be able to balance strategic thinking with hands-on execution, with a strong ability to manage brand reputation, media relations, and multi-channel marketing campaigns.
Key Responsibilities
Public Relations & Communications
Develop and execute PR strategies to build and maintain a strong brand image
Manage media relations, press releases, and editorial coverage
Build relationships with journalists, influencers, and media partners
Handle crisis communication and brand reputation management
Coordinate interviews, press events, and media outreach programs
Marketing Strategy & Execution
Plan and execute integrated marketing campaigns (online + offline)
Collaborate with internal teams to align marketing with business goals
Support product launches, brand campaigns, and promotional activities
Monitor campaign performance and optimize based on insights
Digital & Content Marketing
Oversee content strategy for social media, website, and PR channels
Work with design/content teams to create engaging marketing assets
Ensure consistent brand messaging across all platforms
Manage LinkedIn, Instagram, and other relevant digital channels
Stakeholder Management
Work closely with sales and leadership teams
Coordinate with external agencies, PR firms, and freelancers
Maintain strong internal and external communication flow
Analytics & Reporting
Track PR coverage, brand visibility, and campaign performance
Prepare regular reports on marketing effectiveness and ROI
Use insights to improve future campaigns
Required Skills & Qualifications
4–6 years of experience in marketing, with strong PR exposure
Proven experience in media relations and corporate communications
Strong written and verbal communication skills
Experience handling integrated marketing campaigns
Good understanding of digital marketing channels (social media, content, etc.)
Ability to manage multiple projects in a fast-paced environment
Strong storytelling and brand-building capability
Preferred Qualifications
Experience in startups or fast-growing companies
Existing media/journalist network is a plus
Experience working with PR agencies
Familiarity with tools like Google Analytics, social media platforms, and CRM tools

Work arrangement
No