marketing e-commerce

Part-Time E-commerce Performance Marketing Specialist
Company: BIEN-ÊTRE Beauty
Industry: Beauty & Cosmetics / D2C
Employment Type: Part-Time
Work Mode: Remote / Flexible
Experience: 1–3+ years preferred
Compensation: ₹10,000 – ₹15,000 per month
Location: Remote
About BIEN-ÊTRE Beauty
BIEN-ÊTRE Beauty is a growing Indian beauty & cosmetics startup focused on creating high-quality, affordable-premium beauty products for Indian consumers.
We are currently expanding our e-commerce presence and are looking for a Performance Marketing / E-commerce Marketing Specialist who can take ownership of our online advertising and help us generate consistent, measurable sales.
This is an opportunity for someone who enjoys working in a startup environment, wants real ownership, and is motivated by results rather than just impressions, reach or engagement.
About the Role
We are looking for a hands-on E-commerce Performance Marketer who can independently manage and optimize our paid advertising campaigns.
Your primary objective will be simple:
Generate profitable e-commerce sales and help BIEN-ÊTRE Beauty scale online.
You will be responsible for planning, launching, monitoring and optimizing paid campaigns while continuously testing new strategies to improve conversions and reduce customer acquisition costs.
Key ResponsibilitiesPaid Advertising
Plan, launch and manage Meta Ads (Facebook & Instagram)
Create and manage campaigns for website/e-commerce sales
Set up appropriate campaign structures, audiences and objectives
Manage retargeting and remarketing campaigns
Test different audiences, creatives, ad formats and campaign structures
Monitor daily campaign performance and make necessary optimizations
Identify underperforming campaigns and take corrective action
Scale campaigns that demonstrate strong performance
E-commerce Growth
Develop strategies to increase online orders and revenue
Understand the complete customer journey from ad → landing page → product page → checkout → purchase
Identify conversion bottlenecks and suggest improvements
Work on customer acquisition and retargeting strategies
Help improve conversion rates and overall advertising efficiency
Analyze which products, offers and creatives generate the most sales
Data & Performance Analysis
You will be expected to regularly track and understand metrics such as:
ROAS
CAC / CPA
CTR
CPC
CPM
Conversion Rate
Cost per Purchase
Add-to-Cart Rate
Checkout Rate
Revenue generated
Ad spend
Overall campaign profitability
The focus will be on actual business results, not vanity metrics.
Creative Testing & Optimization
Coordinate with the content/creative team or suggest creative requirements
Identify what type of videos, hooks, offers and messaging are working
Recommend new ad creatives based on campaign data
Test different ad copies, thumbnails, hooks and CTAs
Continuously refresh creatives to avoid ad fatigue
Reporting
Maintain regular performance reports
Clearly communicate ad spend, sales, revenue and performance
Explain what is working, what is not working and what should be changed
Provide actionable recommendations for the next campaign cycle
What We’re Looking For
We are looking for someone who:
Has practical experience managing Meta Ads
Understands e-commerce performance marketing
Has experience running campaigns focused on sales/conversions
Understands ROAS, CAC, CPA, CTR, CPC and conversion funnels
Can read and interpret campaign data
Can make decisions based on numbers rather than assumptions
Understands retargeting and customer acquisition
Is comfortable testing and experimenting
Can work independently with minimal supervision
Takes ownership of results
Is proactive and communicates clearly
Understands that startup marketing requires testing, learning and adapting quickly
Preferred Experience
Experience with any of the following will be an advantage:
D2C brands
Beauty & cosmetics
Fashion & lifestyle
Shopify
Amazon / marketplace businesses
Instagram marketing
Meta Business Manager
Facebook Pixel / Meta Pixel
Conversion API
Google Analytics / GA4
E-commerce conversion optimization
Important: This Is a Performance-Focused Role
We are not looking for someone who only knows how to boost posts or increase followers.
We need someone who understands:
Ad Spend → Traffic → Conversion → Orders → Revenue → Profitability
The main objective is to generate real customers and real sales.
You should be comfortable being accountable for campaign performance and making changes when something isn’t working.
Working Arrangement
This is a part-time role, making it suitable for an experienced freelancer, performance marketer or someone looking to work closely with a growing D2C brand.
You will have flexibility in how you manage the work, but campaigns must be monitored regularly and important performance issues should be addressed promptly.
Compensation
₹10,000 – ₹15,000 per month, depending on experience, expertise and expected involvement.
BIEN-ÊTRE Beauty is an early-stage startup, so we are initially keeping the fixed compensation within this range.
However, we strongly believe in performance-based growth.
If you consistently demonstrate strong results, help us increase sales and successfully scale our advertising, there will be an opportunity for:
Higher monthly compensation
Increased responsibilities
Performance-based incentives
Long-term association with the brand
Greater ownership of our digital marketing
We are looking for someone who wants to grow alongside the company, rather than just complete assigned tasks.
What You Will Get
Opportunity to work directly with a growing D2C beauty brand
Real ownership of performance marketing
Flexible part-time working arrangement
Opportunity to experiment with different growth strategies
Direct communication with the founding team
Scope to significantly increase your role and compensation as the company grows
Opportunity for a long-term association based on performance
How to Apply
Please send:
Your CV / LinkedIn profile
Brief introduction about your experience
Previous e-commerce brands/campaigns you have worked on
Examples of campaigns you have personally managed
Approximate ad budgets you have handled
Results achieved, such as ROAS, sales, CAC/CPA or revenue generated
Your expected monthly compensation
Your availability for a part-time role
Candidates with proven e-commerce performance marketing experience will be preferred.
If you are confident that you can help us generate sales, optimize advertising and scale BIEN-ÊTRE Beauty, we would love to hear from you.
Join BIEN-ÊTRE Beauty at an early stage and grow with us.

Work arrangement
No