Manager/Senior Manager, B2B Sales (Consumer Electronics & Appliances)

Role Summary
Own B2B revenue for LED TVs, washing machines and air coolers — selling ODM/OEM manufacturing capacity to brand owners, large format retailers, e-commerce private labels, distributors and institutional buyers. This is a manufacturing-side sales role, not a retail or channel-scheme role.
Key Responsibilities
Identify and close ODM/OEM contracts with Indian and international brands, private-label programs and importers
Build and manage a rolling pipeline with clear monthly/quarterly order-book targets and forecast accuracy for production planning
Negotiate commercials: BOM-linked pricing, panel/open-cell and commodity pass-through clauses, MOQ, payment terms, LD and warranty terms
Work with engineering, sourcing and costing teams to convert customer specs into feasible, margin-positive quotes
Manage key accounts end to end — NPI timelines, sample approvals, PO to dispatch, claims and after-sales coordination
Track competitor ODMs, panel and component price movements, and BIS/regulatory changes affecting customer decisions
Develop institutional and government/tender business where applicable
Maintain CRM discipline, pricing approvals and collections/DSO ownership
Must-Have Qualifications
5–10 years of B2B/ODM/OEM or institutional sales strictly within LED TV, washing machine or air cooler industry
Existing relationships with brand owners, buying houses, LFR/e-commerce category teams or large distributors
Working knowledge of product BOM, costing structure and landed cost; ability to read a spec sheet and defend a price
Familiarity with BIS/CRS, energy labelling, PLI and applicable import duty structures
Strong negotiation, commercial judgement and cross-functional coordination
Graduate; MBA preferred. Willing to travel 10–15 days/month. Expected CTC 12 lacs per annum

Work arrangement
No