Furniture Product Manager – New Product Launch

Job Description
Interior Icons | Remote UK + regular London team days | £50,000–£65,000 DOE + uncapped performance bonus | Full-time | Reports to the Founder
About us
Interior Icons sells designer-inspired furniture to customers across the USA. We are a small, founder-led online business focused on one market and one paid acquisition channel. Our mission is to make iconic design accessible to everyone.
We sell replica furniture, proudly. If that is not for you, this role is not for you.
The role
You will own new products end to end: identifying furniture designs with commercial potential, testing demand, creating the online presentation, working with manufacturers and taking winning products through to their first stock order.
This is a high-output commercial product role. A typical New Product Manager may test around 10 new product ideas per week and take approximately 2 successful products through to live launch.
You are the first stage of how this company grows.
This role can be performed remotely within the UK. You must be available during normal UK working hours and able to travel to our West London office for onboarding and regular product/team days.
What you'll do
Research iconic, proven and trending furniture designs and build a pipeline of launch candidates
Decide which products are worth testing using a combination of market evidence, commercial judgement and furniture knowledge
Create product and lifestyle imagery using AI tools
Set up new products across our online store and advertising, and act quickly on how they perform
Work directly with factories and suppliers: obtain quotes, challenge costs and negotiate where needed
Run product development with our external technical team where required; place stock orders for off-the-shelf products
Set products up accurately in our systems and track every stage in our task-management tools
Follow our documented step-by-step processes and improve them when you find a better way
What success looks like
Growing revenue from the products you launch
Consistently identifying and launching more winning products
Moving quickly from idea → test → winner → stock
Landed cost at or below target
Killing weak ideas quickly rather than becoming attached to them
Uncapped bonus
Your bonus is tied to the performance of the products you launch, with no ceiling. Full scheme terms are set out in writing as company policy and shared at offer stage.
Must have
Meaningful experience in furniture: product development, design, buying, merchandising, product management, production or a closely related role
A genuine passion for furniture and a strong eye: you know what looks good, what feels current and how products fit together
Commercial product judgement: you have been involved in deciding which products, ranges or designs to launch, stock or prioritise
Comfortable using sales, customer, competitor and market data to make product decisions
Experience working directly with manufacturers or suppliers
Happy to work as a hands-on individual contributor with no direct reports
Highly organised and precise: you finish checklists, hit dates and don't drop details
Comfortable with detailed written processes and high-volume execution
Comfortable working closely with a founder in a small, fast-moving business
A quick learner who is comfortable adopting new digital tools
Comfortable with digitally measured productivity; we use ActivTrak
Right to work in the UK
Nice to have
Furniture product development, buying or merchandising as a primary role
Experience with Asian furniture manufacturers
Furniture manufacturing or technical knowledge: materials, construction, tech packs
Knowledge of the US furniture market
Experience in a founder-led or small business
Experience with e-commerce platforms, online advertising or AI image tools
How we work
Keep it simple. Do less, but better.
Inspiration over invention. We start with proven designs rather than designing for novelty.
Data over opinions. The test decides, not taste.
Process over improvisation. Every process is written down; every task is tracked.
Lean. Opex doesn't scale with revenue.
This is a hands-on individual contributor role with no direct reports. It is the right role for someone who wants to build a product machine, not manage one yet.
As the product team grows, there will be opportunities to progress into product leadership.
To apply
Apply and reply to our screening questions.

Work arrangement
Yes