Head of Demand Generation

Who we are:
Digital Edge is a trusted and forward-looking data center platform company, established to transform digital infrastructure in Asia. Backed by Stonepeak, a leading alternative investment firm specializing in infrastructure and real assets, Digital Edge has in excess of US$1.6 billion in committed equity capital with investors including some of the world’s largest institutional investors and sovereign wealth funds.
Digital Edge’s vision is to be the leading provider of sustainable, next generation digital infrastructure in Asia. Our mission is to build the foundation for the world’s digital future, helping organizations to grow sustainably and empowering populations they serve.
Founded in 2020, the company has grown rapidly across multiple markets in the region and currently provides data center and fiber services across Japan, South Korea, India, Indonesia, the Philippines, Thailand and China. The Company now owns and operates 21 data centers with over 500 MW of critical IT load in service and under construction and development, with another 300 MW held for future development,
This role is an exciting opportunity to join our fast-growing team as we further expand our footprint across Asia.
Our values:
Respect: We embrace diversity and collaboration.
Innovation: We share ideas and solve problems.
Strive: We are driven and determined.
Excellence: We seek to deliver the best.
Responsibility: We do what’s right for our people and the planet.
What we need:
Own APAC demand generation and related marketing activities in support of country go-to-market initiatives and regional growth priorities.
Partner with each Country Manager and Country Sales Director to translate business plans into measurable programs that generate leads, MQLs, opportunities, and orders. Lead a small regional team, based primarily in Indonesia and work closely with the Head of Branding and Corporate Communications to ensure demand activity is aligned to brand standards, messaging, and major company campaigns.
Key responsibilities:
Demand Strategy & Execution
Build and execute country-level demand plans aligned to sales priorities and growth targets
Lead integrated campaigns across events, digital channels, and content programs
Drive strategic account-based initiatives where local execution is required
Own execution frameworks that generate leads, MQLs, and opportunities
Campaign & Event Management
Own the in-country events calendar end-to-end (planning, promotion, follow-up, pipeline tracking)
Ensure strong pre- and post-event conversion strategies
Deliver high-impact campaigns aligned to regional and global priorities
Sales Alignment & Funnel Management
Define and optimize handoffs between Marketing, SDR, and Sales
Establish SLAs, routing rules, and funnel governance
Drive discipline in follow-up, conversion tracking, and CRM usage
Team Leadership
Lead and develop a regional demand generation team
Set clear priorities, goals, and performance expectations
Build consistent ways of working across markets while allowing local adaptation
Performance & Reporting
Own campaign reporting, attribution, and ROI analysis
Manage budgets and track performance against quarterly plans
Deliver insights to improve conversion and pipeline generation
Cross-functional Collaboration
Partner with Branding & Corporate Communications, Corporate Marketing, and RevOps
Ensure alignment of messaging, campaigns, and execution standards
Actively champion and implement the organization’s policies on health & safety, environment, energy, quality, information security, and business continuity, ensuring adherence to incident reporting, legal, and regulatory requirements.
Key deliverables:
Country demand plans aligned with annual and quarterly business goals
Programs delivering measurable pipeline and opportunities
High-quality campaign and event execution with clear ROI
Consistent and reliable performance reporting
Strong alignment across Sales, Marketing, and RevOps
Success metrics:
Leads and MQLs generated by country and campaign
MQL-to-SQL and SQL-to-opportunity conversion rates
Demand-sourced and influenced pipeline
Opportunities and revenue generated from demand programs
Event ROI and 90-day pipeline impact
Attribution accuracy and speed of follow-up
The successful candidate:
Proven experience leading demand generation or growth marketing in a B2B environment
Strong track record of building pipeline and driving measurable revenue impact
Experience aligning closely with Sales, SDR, and RevOps teams
Strong leadership and team management skills across regions
Data-driven mindset with expertise in campaign analytics and funnel optimization
Excellent stakeholder management and communication skills
Join us to shape the future of Digital Infrastructure in Asia. Apply now for a confidential career discussion.

Work arrangement
No