Paid Media - Senior Manager

A Digital Marketing agency is hiring for the profile of Paid Media Manager/ Senior Manager.
Location: Gurgaon
Experience: 6-8 years
Key Responsibilities
1. End-to-End Ownership of Client Portfolio
-Own a portfolio of 5–6 clients across paid media and be accountable for their overall account health and performance.
-Have a clear understanding of each client's business objectives, media KPIs, budgets, funnel, target audiences and commercial priorities.
-Ensure every account has a clear performance plan, optimization roadmap and growth agenda. Maintain a daily pulse on account performance, identifying deviations, opportunities and risks before they become issues.
-Take ownership of performance outcomes rather than simply reporting numbers.
2. Performance & Optimization
-Drive performance across Google Ads, Meta, LinkedIn and other relevant paid media platforms.
-Monitor budgets, pacing, CPL/CPA/ROAS, conversion rates, lead quality, funnel movement and other relevant business KPIs.
-Go beyond platform metrics to understand lead → MQL → SQL → business outcome wherever applicable.
-Diagnose the root cause of performance issues and develop clear corrective action plans.
-Continuously identify opportunities for:
Campaign restructuring
Budget reallocation
Audience expansion
New platforms
New campaign formats
Automation Experimentation
Creative testing
Landing-page optimization
Funnel optimization
-Ensure accounts are constantly evolving and are not being managed on a BAU/maintenance basis.
3. Technical & Tracking Ownership This is a critical part of the role.
-Own the technical health of paid media accounts.
-Ensure pixels, conversion tracking, events, audiences and platform integrations are correctly implemented and functioning.
-Work closely with analytics, technology, CRM and client teams on:
Meta Pixel / CAPI
Google Ads Conversion Tracking
GA4
Google Tag Manager
LinkedIn Insight Tag
Offline conversion imports
CRM integrations
Lead tracking
UTM governance
Attribution and funnel tracking
-Regularly conduct tracking and account-health audits.
-Identify discrepancies between platform, analytics and CRM data and drive resolution.
-Ensure tracking issues are identified proactively, rather than after performance has been impacted.
4. Strategic Thinking & Proactiveness
-Be the first person to identify an opportunity, not the person waiting for a brief.
-Bring new media ideas, platforms, formats, audiences, partnerships and technology opportunities to clients.
-Build proactive recommendations based on:
Market trends
Competitor activity Search behavior
Platform developments
Audience insights
Performance data
Business priorities
-Challenge briefs constructively when the data indicates a different approach.
-Build quarterly/annual growth roadmaps for key accounts.
-Ensure every client has a pipeline of tests and innovations, rather than only optimization of existing campaigns.
5. Client Management
-Become a trusted paid-media partner for clients and not merely an execution contact.
-Lead regular performance discussions and translate data into clear business recommendations.
-Present performance, insights, challenges and action plans confidently to senior client stakeholders.
-Set the right expectations around performance, timelines, dependencies and outcomes.
-Proactively flag risks and communicate them with a solution, not just a problem.
-Identify opportunities to grow existing accounts through additional platforms, services or strategic interventions.
6. Team Leadership
-Lead and mentor the paid media team working across the client pod.
-Plan and priorities the team's daily and weekly workload.
-Review campaign strategy, optimizations, reports and recommendations before they reach the client.
-Build strong ownership and accountability within the team.
-Identify capability gaps and coach team members on platform, analytical and strategic skills.
-Ensure quality, accuracy and timelines across all deliverables.
-Create a culture where the team thinks ahead rather than waits for instructions.

Work arrangement
Hybrid