PAID MEDIA SPECIALIST & CREATIVE DESIGNER

📍 South Africa | Fully Remote
💰 R25,000 - R30,000/month, depending on experience, proven results and the value you can bring
💼 Full-time
MICCI is growing, and we’re looking for a Paid Media Specialist & Creative Designer to join our team.
We’re looking for someone who is equal parts analytical and creative, someone who understands how to scale paid media, but also knows how to create, adapt and iterate the creative that makes people stop, click and convert.
You’ll work closely with our Art Director and Brand Manager with the design component of your role sitting under our current Art Director.
If you live and breathe Meta Ads, e-commerce, performance creative and design, we’d love to hear from you. 🚀
WHAT YOU’LL OWN
PAID MEDIA
Manage our Meta Ads account hands-on, from campaign setup through to optimisation and scaling
Build and execute full-funnel strategies across prospecting and retargeting
Manage budgets and know when to scale, kill, iterate or restructure campaigns
Continuously A/B test creatives, hooks, copy, audiences, offers and campaign structures
Analyse ROAS, MER, CAC/CPA, CTR, CPM, CVR, AOV and other key performance metrics
Take accountability for profitable customer acquisition and revenue growth, not vanity metrics
Identify why an ad is winning or losing and use those insights to determine what we create next
Create and edit performance ads yourself using content and brand assets supplied by our team
Turn existing photography, UGC, influencer content and video into static ads, carousels, short-form videos, UGC edits, new hooks, copy and multiple creative variations
Rapidly iterate winning creatives for further testing and scaling
Work closely with our creative team to brief additional content needed for performance
Conduct competitor and Meta Ad Library research to identify new angles and opportunities
Understand the full customer journey from ad → landing page → conversion → AOV → repeat customer
Monitor attribution/tracking and make confident, data-led decisions
Stay ahead of changes across Meta, Google, TikTok and the wider DTC/e-commerce landscape
PERFORMANCE CREATIVE & DESIGN
As part of this role, you’ll also work closely with our Art Director to execute and develop creative across MICCI.
Create and edit performance ads using our existing content and brand assets
Turn photography, UGC, influencer content and video into engaging paid and organic creative
Design creative for social, paid media, web, email and print
Adapt and resize creative across multiple formats and platforms
Create polished layouts using strong typography, colour, composition and visual hierarchy
Work within MICCI’s established brand identity and visual system
Develop creative assets for campaigns, launches, product communications and ongoing brand activity
Collaborate with the Paid Media/Performance side of the role to create and adapt performance-driven creative
Prepare artwork correctly for digital and print applications
Rapidly iterate creative based on performance insights
Work closely with our Art Director to bring creative concepts and direction to life
Stay curious about design, trends, formats and new creative tools
WHAT WE’RE LOOKING FOR
2-4+ years of hands-on paid media experience, ideally at a fast-growing DTC/e-commerce brand or performance agency
Exceptional Meta Ads Manager knowledge, non-negotiable
Proven experience personally managing meaningful monthly ad budgets
A track record of profitably scaling e-commerce campaigns/revenue
Strong understanding of prospecting, retargeting, attribution and full-funnel strategy
Strong performance creative instincts, you understand what makes someone stop, click and convert
Ability to independently create and rapidly iterate paid-social creatives
Strong analytical and commercial thinking
Experience with Shopify/e-commerce
Understanding of tracking, Meta Pixel/CAPI, GA4 and UTMs
Strong Adobe Creative Suite skills, especially Photoshop and Illustrator
Good understanding of layout, typography, colour and visual hierarchy
Ability to design for social, paid media, web, email and print
Comfortable adapting and resizing creative across multiple formats
Basic understanding of Figma or digital design workflows
Strong attention to detail and consistency
Ability to work from an established creative direction and brand system
Extremely proactive, organised and detail-oriented
Comfortable working across multiple projects and deadlines
Able to take ownership and work independently in a remote environment
Open to feedback and eager to learn
Someone who constantly asks why something worked, and how we can make it work even better
MAJOR ADVANTAGE IF YOU ALSO HAVE EXPERIENCE WITH
Google Ads / Shopping / Performance Max
TikTok Ads
Beauty, skincare, fashion or wellness DTC brands
Klaviyo / email & SMS marketing
Shopify optimisation and CRO
GA4 / Google Tag Manager
UGC and direct-response creative strategy
Landing-page creation/testing
Influencer/creator performance content
Basic motion / After Effects
AI tools for creative ideation, analysis and rapid testing
You don’t need to tick every bonus box. Exceptional paid-media ability, strong creative instincts and proven e-commerce results come first.
WHO YOU ARE
You’re analytical and creative.
You don’t simply tell us an ad has a high CTR, you understand why, create new variations of the winning concept, test them and scale what works.
If performance drops, you investigate the creative, audience, offer, landing page and customer journey and come back with a solution.
You understand that great performance creative isn’t just about making something look good. It needs to communicate, stop the scroll and ultimately drive action.
You’re proactive, commercially minded and obsessed with testing.
You’re comfortable taking real ownership of growth and working independently in a fast-moving environment.
You’re also comfortable working within an established creative direction and collaborating closely with an Art Director to bring ideas to life.
Most importantly, you want to be part of building something.
TO A</st
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Please send us your CV or LinkedIn profile, along with a short introduction telling us:
Your experience in paid media and e-commerce
The brands or types of businesses you’ve worked with
What platforms and areas of paid media you’re strongest in
Your experience managing ad spend and scaling campaigns
Your design capabilities and the software you work with
What you would be able to bring to MICCI
Any additional skills you can offer, whether that’s graphic design, video editing, Google/TikTok Ads, Shopify/CRO, Klaviyo/email marketing, analytics, motion or something else
Examples of previous work, results or campaigns you’re particularly proud of
Please include a portfolio or examples of your design and creative work.
We’re especially interested in understanding what you’re really good at and where you believe you could add the most value to a growing e-commerce brand.
If you live and breathe paid media, performance creative, design and e-commerce growth, we’d love to hear from you. 🚀
📩 Info@micci.co

Work arrangement
Yes