Customer Marketing Sr Associate (outsourced)

The Opportunity:
The role is responsible for bringing Mattel’s brands to life at retail by translating Brand, Category and Commercial priorities into customer-ready omnichannel activation plans.
The role supports shopper-centric retail programs, sell-in materials, POS / digital execution, launch readiness and retail activation plans that drive shopper engagement, conversion and execution excellence in Turkey.
Turkey is one of the largest and most strategically important markets in the PEM region, with complex retail dynamics, fragmented channels, strong local adaptation needs and growing omnichannel expectations. This role is focused on retail execution, customer activation, ORM ways of working and commercial conversion.
This role does not own Brand strategy, Category strategy, portfolio strategy or customer negotiation. It supports the translation of those priorities into customer-facing activation, retail execution and sell-in support.
Reporting Line
Reports to: ORM Country Leader
Works closely with: Sales, Category Leads, Brand / Regional Marketing, ORM / Omnichannel teams, local Commercial teams, external agencies and partners where relevant.
What Your Impact Will Be:
1. Omnichannel Retail Program Development
Support the development and execution of shopper-centric retail activation programs linked to key launches, seasonal moments and customer opportunities.
Translate Brand and Category priorities into practical retail execution plans across in-store and digital touchpoints.
Support local omnichannel activation programs that drive conversion and shopper engagement.
Adapt activation plans to Turkey’s local retail reality, customer needs and channel dynamics.
Identify local activation opportunities based on customer, channel and shopper context.
2. Customer Activation and Sell-in Support
Develop customer-facing pitch decks, activation proposals and sell-in materials in partnership with Sales.
Translate portfolio and category priorities into retailer-ready sell-in stories.
Support priority customer meetings with relevant activation materials, launch plans and execution proposals.
Recommend activation focus by customer, channel and retail environment.
Ensure materials are commercially relevant and help Sales convert plans into customer support.
3. In-store and Digital Execution
Support development and execution of in-store and omnichannel assets, including POS materials, secondary placements, POP displays, cross-merchandising materials, retailer.com content requirements and digital activation toolkits.
Ensure POS, digital and content assets are fit for local customer and channel needs.
Coordinate with Brand / Regional Marketing and Omnichannel teams to ensure asset readiness.
Support execution across modern trade, traditional trade, e-commerce, discounters and other relevant Turkish retail channels.
4. Retail Media and ORM Input
Support retail media inputs where relevant, ensuring alignment with customer activation plans, Brand priorities and e-commerce strategy.
Provide local market input on retail media opportunities, retailer amplification and shopper-facing activation.
Support ORM ways of working with focus on conversion, retail execution and shopper engagement.
Partner with Sales, e-commerce and Omnichannel teams to connect physical and digital execution.
5. Customer-facing Portfolio Activation
Support the translation of portfolio priorities into customer-facing activation stories.
Provide input on customer needs, portfolio gaps, retail barriers and local opportunities.
Recommend which launches, lines or ranges require stronger customer activation.
Ensure portfolio-related work remains activation-focused and does not duplicate Category / Brand ownership.
6. Activation Planning and Customer Engagement
Build and maintain activation calendar inputs by channel and priority customer.
Align activations with product launches, campaign windows, promotional periods and key retail moments.
Partner closely with Sales and customer-facing teams to support retailer marketing and merchandising discussions.
Track activation readiness and raise execution risks early.
7. Agency and External Partner Coordination
Support agency briefing, asset development and execution tracking where external partners are used.
Coordinate timelines, deliverables and feedback with agencies or production partners.
Ensure outputs are aligned with Brand / Category direction, customer needs and GCM guidelines.
8. Execution Tracking and Learnings
Track launch readiness, activation implementation and execution quality.
Capture post-campaign learnings, customer feedback and channel insights.
Support execution scorecards and improvement plans.
Share learnings with Sales, Category, Brand / Regional Marketing and Commercial teams.
Key Deliverables
Turkey retail activation calendar input.
Customer-specific activation plans.
Retailer-ready sell-in materials and pitch decks.
Launch and seasonal execution support.
POS, secondary placement and digital activation guidance.
Retailer.com / e-commerce content readiness input.
Retail media / retailer amplification input where relevant.
Customer and channel feedback.
Post-campaign execution learnings.
Execution readiness tracking.
What We’re Looking For:
3–5+ years of experience in retail marketing, trade marketing, shopper marketing, customer marketing, category activation, commercial marketing or related roles.
Experience working with Sales and customer-facing teams.
Understanding of retail execution, shopper activation and sell-in processes.
Experience with omnichannel retail activation, POS execution or digital retail content is preferred.
Experience in complex or fragmented retail environments is an advantage.
Turkey market knowledge is an advantage.
Key Competencies
Retail execution excellence.
Customer and channel activation.
Strong project management and execution discipline.
Commercial acumen.
Storytelling and presentation skills.
Ability to translate Brand / Category strategy into customer-ready execution.
Stakeholder management.
Category awareness without Category ownership.
Ability to manage multiple priorities and timelines.
Creative mindset with practical execution focus.
Continuous improvement and learning mindset.
Success Measures
Priority launches supported with customer-ready activation plans.
Improved sell-in readiness and quality of customer materials.
Stronger execution discipline across key customers and channels.
POS, digital and content assets delivered on time.
Positive feedback from Sales and Country leadership.
Clear customer and channel feedback loops.
Post-campaign learnings captured and applied.
Contribution to Turkey conversion, retail execution and growth priorities.

Employment type
Full-time

Work arrangement
No