Writer - Luxury & Premium

The Role:
Reporting into the Junior Content Strategist - Premium & Luxury, the Writer - Premium & Luxury is responsible for crafting copy across FLANNELS and FRASERS. From writing low-lift stories for each brand’s content hubs, to creative campaign copy that services strategic channels, you’ll collaborate closely with the wider Content Team, delivering against the content calendar and playing a pivotal role in driving traffic to Style News (FLANNELS) and The Hub (FRASERS).
As much a curator of content as a writer, you’ll instinctively know what good looks like, with a strong understanding of culture, fashion and beauty, you’ll be as at home selecting products as you will writing copy.
Key Responsibilities:
Writing low-lift articles that deliver against the wider content strategy.
Sourcing imagery, building articles and ensuring content is live and on deadline.
SEO-optimising content, from keyword research to structuring articles with best practice in mind.
Writing copy across campaign touchpoints, including CRM, paid social, OOH and retail.
Working alongside the Content Strategist to drive the content calendars across fashion, beauty and home on FLANNELS and FRASERS.
Utilising AI to maximise content creation.
What we are looking for:
A strong writer with a clear grasp of grammar.
Excellent writing, editing and proofreading skills.
Exceptional organisational skills with the ability to manage multiple work streams simultaneously.
A meticulous eye for detail.
Strong research and analytical skills.
The ability to work independently and flexibly with a positive can-do mentality.
Culturally aware with a strong interest in sport.
Desirable, but not essential:
A keen understanding of SEO and how it shapes copy
Familiarity with AI writing tools and experience prompting.
Knowledge of content management systems and a keen eye for building aesthetic, well-structured articles.

Employment type
Full-time

Work arrangement
No