Senior Media Coordinator – E-Retail

The Opportunity:
Join the Fun and Power Up Our Digital Play!
At Mattel, we believe play is serious business! We’re on the hunt for an E-Retail Senior Media Coordinator to bring our amazing brands to life across e-commerce platforms. If you love digital marketing, know your way around online retail media, and get excited about driving sales with creative campaigns, then this is your chance to play a key role in our team.
What’s in the Toy Box?
As our E-Retail & Omnichannel Associate, you’ll be responsible for planning, executing and optimizing digital media campaigns across leading platforms and omnichannel. Your goal will be to enhance brand awareness, product visibility, and online sales through paid media strategies.
What Your Impact Will Be:
Media Planning & Execution
Develop and execute e-retail media plans (from Sponsored Ads and Display banners to Programmatic, mailing, SOME etc.
Identify the relevant target audiences (parents, gift givers, fans & collectors) and optimum ways to reach them
Assets Management
Create and manage assets for all brand campaigns in line with trade and media plans for omnichannel customers (on website and other media formats on external digital)
Assets management and analytics incl target groups; mailing; push + exploring 1st party data
E-shop listing and priorities by Customers (Mattel shop) regular calls with global team
Working on delivering formats and assets for ecom & e-retail campaigns run across paid digital touchpoints as marketplaces platforms (desktop & mobile) and external display, programmatic, mailings, social media, Google Ads (SEM, Demand Gen, Pmax etc.)
Monitoring, Optimization, and Reporting
Monitor and manage the effectiveness per each campaign, placement and targeting
Track and analyze key performance indicators (ROAS, CPC, CTR etc) and campaign assets based on trade marketing plan
Monitor product rankings and ad placements to improve visibility and maximize conversions
Prepare weekly/monthly reports on campaign performance, providing insights and recommendations to relevant teams.
Market & Competitor Insights
Monitor competitor brands and their retail media strategies to identify opportunities.
Stay up to date with changes in the digital world (eg.platform algorithm changes, new ad formats, new trends in e-commerce etc)
Actively search for new opportunities on shoppers’ activations, monitoring retail media, competitors campaigns, exploring new possibilities within retail media
Collaboration
Work closely with marketing and sales teams to align media plans with overall business targets
Coordinate with toy retailers, marketplace account managers, and external agencies to optimize advertising placements.
What We’re Looking For:
Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing or a related field.
Min. 5 years of experience in e-commerce advertising, digital marketing or retail media.
Fluency in English
Ability to analyze campaign data and optimize for performance and ROI
Other:
True interest for digital media with understanding of performance marketing and enthusiasm for learning
Strong project management and multitasking skills
Excellent communication and collaboration abilities

Employment type
Full-time

Work arrangement
No