Product Manager

🚀 Job Title: Product Manager – D2C (Website & App)
📍 Gurgaon | 💰 ₹4–6 LPA | 🏢 D2C Beauty & Personal Care Brand
Role Overview
We are looking for a Product Manager – D2C who is customer-focused and interested in building and improving the end-to-end product experience across our D2C website and app.
Candidates with internship experience or 0–2 years of experience in Product Management, preferably with exposure to a D2C Beauty, Skincare, Personal Care, Cosmetics, or Wellness brand, are encouraged to apply.
Key Responsibilities
Product Management – D2C Website & App
Assist in managing and improving the product roadmap for the website and mobile app
Track key metrics such as conversion rate, AOV, retention, and overall user experience
Support optimization of the end-to-end checkout journey and reduce drop-offs
Collaborate with design, engineering, growth, and analytics teams
Identify and analyze funnel drop-offs (Homepage → PDP → Cart → Checkout)
Conduct user research, usability testing, and competitor benchmarking
Track bounce rate, conversion rate, and page load speed
Support improvements in product discovery, navigation, search, and PDP experience
Contribute to AI-led initiatives to improve personalization and customer experience
Monitor customer feedback and identify opportunities for product improvements
Ideal Candidate Profile
Freshers or candidates with 0–2 years of experience in Product Management
Internship experience in Product Management, D2C, E-commerce, or a related field will be an advantage
Exposure to a D2C Beauty, Skincare, Personal Care, Cosmetics, or Wellness brand is preferred
Strong interest in digital products, e-commerce, and customer experience
Basic understanding of customer journeys, funnels, conversion, and retention
Analytical and data-driven mindset
Good communication and coordination skills
Ability to work closely with design, engineering, growth, and business teams
Why Join Us?
Opportunity to work closely on a D2C website and app
High learning and ownership opportunity
Exposure to product, growth, analytics, and e-commerce
Opportunity to work with a fast-growing beauty brand
Fast-paced environment with strong growth and learning opportunities
📩 Apply Now
Interested candidates can share their CV at hr@puresta.in

Work arrangement
No