Content Strategist

Content Writer
We’re looking for a Content Writer who understands brands, internet culture, and what makes people actually stop scrolling.
This role goes beyond writing captions. You’ll be working on campaign ideas, social media scripts, ad copies, brand communication, concepts, and content strategies across different brands and industries.
We’re looking for someone who can take a simple brief and turn it into an idea that feels sharp, relevant, entertaining, and on-brand.
What you’ll be doing
Writing scripts for Instagram Reels, digital ads, branded content and social campaigns
Developing content ideas, hooks, concepts and recurring formats
Writing captions, ad copy, website copy and other brand communication when required
Understanding different brand voices and switching tones effortlessly
Researching trends, cultural moments, competitors and audience behaviour
Brainstorming with strategists, designers, creators and the production team
Turning briefs into content that is both creative and strategically relevant
Reviewing content and refining copy until it feels right, not just “good enough”
Who we’re looking for
Someone who genuinely enjoys writing and coming up with ideas
Strong command over English; Hindi/Hinglish is a big plus
A strong understanding of Instagram, Reels, memes, trends and digital culture
Someone who can write short, punchy copy as well as longer-form storytelling
Ability to understand why a piece of content works, not just whether it looks good
Comfortable working across very different categories and brand personalities
Open to feedback, quick with iterations and comfortable in a fast-moving environment
Agency or social media experience is preferred, but a strong portfolio matters more
You’ll fit right in if…
You save great ads for inspiration, rewrite bad brand captions in your head, notice trends before brands ruin them, and believe that good content should never feel like filler.
Experience
1–3 years preferred
Exceptional freshers with a strong writing/content portfolio are welcome to apply.

Work arrangement
No