Ecommerce - Performance Marketing

About The Sleep Company
The Sleep Company is one of India's fastest-growing D2C sleep and wellness brands, known for its
patented SmartGRID technology. We are building a category-defining consumer brand and are looking for
a performance marketing specialist to drive efficient, scalable growth across key digital advertising
channels.
Role Summary
We are looking for a hands-on Performance Marketing Manager to own and scale paid acquisition across
Amazon Ads, Google Ads, and Meta Ads, with a strong emphasis on Amazon Advertising given our
marketplace scale. The ideal candidate is a data-driven marketer who can plan, execute, and optimize campaigns to hit efficiency and growth targets across both marketplace and D2C channels.
Key Responsibilities
• Own end-to-end planning, execution, and optimisation of Amazon Advertising (Sponsored Products,
Sponsored Brands, Sponsored Display, DSP) to drive sales and improve ACOS/TACOS.
• Plan and manage performance campaigns on Google Ads (Search, Shopping, PMax, YouTube) and
Meta Ads (Facebook/Instagram) to support D2C growth.
• Monitor daily campaign performance across platforms; take ownership of key metrics such as ROAS,
CAC, CTR, conversion rate, and ACOS.
• Manage and optimise the overall performance marketing spend across channels to maximise return on
ad spend.
• Conduct keyword research, bid management, and catalog/listing optimisation in coordination with the
marketplace and creative teams.
• Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages.
• Build and present regular performance reports and dashboards with actionable insights to leadership.
• Stay current with platform updates (especially Amazon Ads), auction dynamics, and industry best
practices; proactively recommend new opportunities.
• Collaborate closely with creative, category, and marketplace teams to align campaigns with business
priorities and seasonal/sale calendars.

Work arrangement
No