Social Media Marketing Manager

We are looking for a creative and result-oriented Social Media Marketing Executive to manage social media activities, content planning, audience engagement, and digital campaigns. The ideal candidate should have a strong understanding of social media trends, content creation, digital marketing, and audience engagement.
Responsibilities:
Manage and maintain social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
Plan and execute social media content calendars.
Create and coordinate engaging content for social media platforms.
Monitor current social media trends, formats, hashtags, and audience behaviour.
Develop creative ideas for posts, reels, stories, campaigns, and other digital content.
Coordinate with graphic designers, video editors, and other teams for content creation.
Write engaging captions and social media copy.
Monitor social media performance and prepare basic reports.
Track engagement, reach, followers, and other relevant metrics.
Support digital marketing campaigns and promotional activities.
Stay updated with new social media features and trends.
Requirements:
Experience in Social Media Marketing and/or Digital Marketing.
Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
Strong knowledge of social media trends and content formats.
Good communication and content-writing skills.
Creative thinking and strong attention to detail.
Ability to plan and execute content independently.
Basic understanding of social media analytics and performance metrics.
Good to Have:
Experience with Canva or other creative tools.
Knowledge of paid social media campaigns.
Basic understanding of SEO and digital marketing.
Experience with Reels, short-form videos, and influencer/content marketing.
Creative and digitally aware.
Strong interest in social media and emerging trends.
Proactive approach to content ideas and execution.
Ability to work in a fast-paced environment.

Experience
3-5 yrs