Digital Marketing Specialist

Company Description COMPANY is a growing organization seeking to strengthen its presence in the digital space. The team focuses on using data-driven marketing strategies to reach and engage target audiences across multiple online channels. COMPANY values collaboration, continuous learning, and creativity in developing effective campaigns. Prospective team members can expect a supportive environment that encourages initiative and innovation.
Role Description This full-time, on-site Digital Marketing Specialist role is based in Guwahati. The individual in this position will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, and email to increase brand awareness and drive conversions. Day-to-day tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance using analytics tools, and preparing regular reports with insights and recommendations. The role involves collaborating with internal teams to align digital initiatives with broader marketing goals, conducting competitor and market research, and maintaining consistent brand messaging. The specialist will also support the development of landing pages and online assets to improve user engagement and campaign effectiveness.
Qualifications
Candidates should possess strong Social Media Marketing and Online Marketing skills to plan and manage campaigns across platforms.
Candidates should possess solid Digital Marketing and Web Analytics skills to optimize performance and interpret data-driven insights.
Candidates should possess effective Communication skills to collaborate with teams and create clear, engaging messages for diverse audiences.
Candidates should ideally have experience with SEO/SEM, email marketing tools, and content management systems.
Candidates should have good organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
Prior experience in a digital marketing or similar role and familiarity with current digital trends and best practices will be beneficial.

Work arrangement
No