Live opening · Posted 7 days ago
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About the role
Description supplied by the original job listing.
The Role
The Greater Change is looking for a hands-on SEO Specialist responsible for driving qualified B2B leads from the UAE and Saudi markets for our HR, recruitment and consulting services.
Key Responsibilities
Develop and execute SEO, AIO/AEO/GEO and organic lead-generation strategies
Optimise the website for Google Search, AI Overviews, AI Mode and emerging AI search experiences
Manage and continuously improve website pages, landing pages, service pages, blogs, CTAs and conversion journeys
Conduct keyword, competitor, search-intent and market research for UAE & Saudi Arabia
Drive high-intent searches around recruitment, HR, staffing, executive search and HR consulting
Manage technical, on-page, off-page and local SEO
Build high-quality backlinks, digital authority and relevant online visibility
Develop AI-search-friendly, authoritative and conversion-focused content
Identify opportunities using AI tools, automation and emerging search technologies
Improve website CRO, lead forms, landing pages and conversion rates
Track organic traffic, rankings, AI-search visibility, enquiries, conversions and qualified leads
Use Google Search Console, Google Analytics, SEMrush, Ahrefs and similar tools
Continuously test, analyse and optimise strategies based on qualified lead generation
Requirements
5+ years of hands-on SEO / digital marketing experience
Must be based in Mumbai
Strong SEO + B2B lead-generation experience
Experience managing and optimising business websites
Strong understanding of AIO, AEO, GEO and AI-powered search
Experience with Recruitment, HR, Staffing, Consulting or Professional Services strongly preferred
UAE/GCC SEO and lead-generation experience preferred
Strong knowledge of technical SEO, content SEO, local SEO, link building and CRO
Proven ability to generate qualified business enquiries, not just website traffic
Benefits
₹40,000-₹50,000/month + incentive per qualified lead generated
Salary will be paid monthly from the UAE Office (Tax Free).
Work arrangement
No
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