Digital Marketing & Advertising Specialist

Position: Digital Marketing & Advertising Specialist
Location: Durgapur/Kolkata, West Bengal (preference) & Jaipur Rajasthan
Experience: 5–10 Years
Open Positions: 1 | Immediate Hiring
About the Role
Pinnacle is looking for an experienced Digital Marketing & Advertising Specialist to strengthen our global brand presence and drive lead generation, audience engagement, and business growth.
The selected candidate will take ownership of digital marketing and advertising initiatives across key markets, including the USA, UK, Canada, Singapore, Germany, UAE, KSA, India, and Japan.
Key Responsibilities
Develop and execute global digital marketing strategies to drive brand awareness, website traffic, and qualified leads.
Plan, manage, and optimize social media and digital advertising campaigns across LinkedIn, Facebook, Instagram, YouTube, and search engines.
Manage SEO, SEM, email marketing, and content marketing initiatives.
Maintain and strengthen Pinnacle’s presence on Google Business Profile, Glassdoor, global business listings, and relevant industry platforms.
Monitor online brand mentions and ensure consistent brand positioning across digital channels.
Conduct market, keyword, topic, competitor, and niche research to identify growth opportunities.
Manage digital promotions for trade shows, webinars, and online events, including event listings and engagement campaigns.
Monitor campaign performance, website traffic, lead generation, conversions, and ROI to identify improvements.
Collaborate with cross-functional teams to align campaigns with business objectives.
Develop innovative growth strategies and manage corporate campaigns, contests, and digital engagement initiatives.
Required Skills and Experience
5–10 years of relevant experience in digital marketing and advertising.
Proven experience in managing campaigns that deliver measurable brand awareness and lead generation results.
Strong understanding of social media marketing, SEO, SEM, email marketing, and content marketing.
Experience in market research, data gathering, keyword research, and competitor analysis.
Strong analytical skills and the ability to translate performance data into actionable insights.
Working knowledge of WordPress.
Proficiency in Microsoft Excel and PowerPoint.
Strong communication, collaboration, and stakeholder-management skills.
Creative problem-solving skills, attention to detail, and the ability to manage multiple projects.
Preferred Qualifications
Graduate qualification is required; an MBA or equivalent qualification in Marketing or a related field is preferred.
A diploma, degree, or certification in digital marketing is an added advantage.
Key Success Measures
Increased brand visibility and engagement across target markets.
Growth in organic website traffic and social media engagement.
Increased qualified leads and improved conversion rates.
Improved campaign effectiveness and marketing ROI.
Increased registrations and engagement for trade shows, webinars, and online events.
Interested candidates can share their resume at sunitas@pinnacleinfotech.com.

Work arrangement
No