Marketing Manager – Brand, Strategy & Growth

Company: Dessert Corner | Melbourne, Australia 🇦🇺
Location: Pan India | Work From Home
Employment Type: Full-Time
Experience: 5+ Years
About the Role
Dessert Corner is looking for an experienced Marketing Manager – Brand, Strategy & Growth to lead our brand, marketing strategy, campaigns, product launches and customer growth. This is a hands-on role requiring strong strategic thinking, creative direction, execution and performance tracking.
Key Responsibilities
Brand Strategy: Define brand positioning, target audience, brand personality and tone of voice; build strong differentiation from competitors.
Marketing & Campaign Strategy: Develop monthly/seasonal marketing plans and campaigns around festivals, occasions, launches and offers. Strong ability to plan a campaign from concept to execution, including timelines, channels, communication, coordination and post-campaign analysis.
Product Launches: Own the complete product launch process — understand the product, develop the launch strategy, define the target audience and messaging, plan the campaign, coordinate creative/content requirements, execute across relevant channels and track launch performance.
Visual Identity: Maintain consistency across logo, colors, typography, menus, uniforms, packaging, store signage and promotional materials.
Social Media & Content: Own content strategy and calendars; define themes, creative direction, captions/scripts and ensure consistent brand communication across Instagram, Facebook, WhatsApp and other platforms.
Content Production: Plan and coordinate photoshoots, video shoots and content requirements from brief → production → editing → approval → publishing.
Influencer Marketing: Identify relevant food/lifestyle creators, manage collaborations, briefs, deliverables and campaign performance.
Promotions & Customer Growth: Develop and execute promotional campaigns to drive footfall, online orders, repeat visits, customer acquisition, retention and brand awareness.
Website & E-commerce: Manage marketing content, banners, landing pages, product updates, promotional sections, basic SEO and campaigns to increase online orders.
Customer Marketing & CRM: Plan WhatsApp, loyalty, acquisition and retention campaigns; use customer data to encourage repeat visits and engagement.
Market & Customer Insights: Monitor competitors, pricing, industry trends, new dessert concepts and consumer preferences; analyze reviews, feedback, loyalty data, repeat purchases, best-sellers and customer demographics to recommend improvements.
Agency & Vendor Management: Coordinate designers, photographers, videographers, influencers, agencies, developers, printers and other partners while managing briefs, timelines and deliverables.
Performance & Analytics: Track brand awareness, sales growth, campaign ROI, engagement, CAC, CLV, NPS, Google ratings, website/orders and campaign performance; identify improvements and report insights to management.
Performance Marketing: Strong understanding of digital/performance marketing, customer acquisition, conversion, campaign optimization and ROI.
Cross-functional Ownership: Work closely with operations and internal teams across locations and independently manage multiple campaigns, projects and timelines from strategy → execution → reporting.
What We’re Looking For
5+ years of relevant marketing experience, preferably in a strategic/managerial marketing role.
Proven ability to plan and execute marketing campaigns and product launches end-to-end, not just coordinate or delegate them.
Strong experience in Brand Strategy + Digital Marketing + Campaign Management + Content + Customer Marketing.
Strong creative, analytical, communication and project-management skills.
Experience managing agencies, vendors, creators and multiple stakeholders.
F&B / Hospitality / FMCG / Consumer Brands / Retail / D2C experience preferred.
Food, dessert, restaurant or consumer-facing brand experience will be an added advantage.
Ability to work independently in a fast-paced Work From Home environment and take ownership from strategy to execution to performance analysis.
📩 How to Apply
Interested candidates can apply through any of the following:
LinkedIn: Send your CV directly via LinkedIn Messenger.
Contact: Shrawani Sudame – HR
Phone: 8329975816
Email: hr@dessertcorner.com.au
Our Website for Reference: https://dessertcorner.com.au/
We look forward to connecting with candidates who are passionate about building brands, launching products, driving growth and creating impactful marketing strategies.

Work arrangement
Yes