Social Media Marketing Specialist

Social Media Marketing Specialist
Company: Novatio Solutions
Industry: IT Services & Consulting
Experience: 5+ Years
Location: Remote
Role Overview
We are looking for a Social Media Marketing Specialist to execute Novatio Solutions’ social media and brand communication strategy across selected channels, with a primary focus on US and EMEA markets. The role requires strong content writing, social media management, creative execution, and brand communication skills.
Key Responsibilities
Execute the social media strategy across LinkedIn, X, YouTube, and other relevant channels for US and EMEA audiences.
Plan and manage the social media content calendar in alignment with marketing and business priorities.
Research industry trends, audience interests, and relevant topics across US and EMEA markets to develop engaging content around IT, AI, SAP, automation, and digital transformation.
Write compelling post copy, captions, hooks, CTAs, thought-leadership content, and campaign messaging.
Create graphics, carousels, short videos, and other social creatives using Canva, InVideo, and similar tools.
Manage the complete content lifecycle from ideation and copywriting through creative development, publishing, and performance analysis.
Manage end-to-end publishing, including scheduling, posting, engagement, and content optimization.
Maintain consistent brand voice, messaging, and visual identity across social channels and geographies.
Track social media performance, analyze key metrics, and identify opportunities to improve engagement and reach.
Support brand campaigns, events, webinars, partnerships, and other marketing initiatives across target markets.
Required Skills & Experience
5+ years of experience in social media, content marketing, or digital marketing, preferably in IT Services, Technology, SaaS, or Consulting.
Excellent content writing, editing, proofreading, and copywriting skills, with a strong understanding of B2B brand communication, content strategy, and social media best practices, particularly on LinkedIn.
Creative, proactive, and detail-oriented, with the ability to independently manage the complete content lifecycle from ideation and creation to publishing, engagement, and optimization.
Experience managing LinkedIn company pages and creating B2B thought-leadership content for enterprise audiences, preferably targeting US and/or EMEA markets.
Ability to create content that resonates with enterprise audiences, technology decision-makers, and business leaders.
Hands-on experience with Canva, InVideo or similar creative tools, and familiarity with social media management, marketing, and analytics platforms such as Hootsuite, Buffer, Sprout Social, HubSpot, GA4, and LinkedIn Analytics.
Experience using AI tools such as ChatGPT, Gemini, Claude, or Perplexity for content research, ideation, creation, and productivity.
Familiarity with AI, SAP, automation, or digital transformation is a plus.
Portfolio
Candidates should be prepared to share examples or a portfolio of social media content, campaigns, graphics, carousels, or videos they have created.

Work arrangement
No