Manager - Direct Channels, Optimization & Analytics

American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. The Small Business Marketing (SBM) team is responsible for driving growth across the Small Business portfolio by acquiring new customers and deepening relationships with existing ones across our Card, Business Line of Credit, and Banking products. The organization is comprised of the Prospect, Customer Growth, Customer Activation, Customer Engagement, and Co-brand Marketing teams, working together to deliver innovative marketing strategies and exceptional customer experiences.
Within Small Business Marketing, the Prospect Direct Channel and Execution Strategy team is responsible for driving high quality growth across our proprietary marketing channels. The Direct Channels team consists of Direct Mail, Inbound Phone, and Chat channels, representing nearly 20% of all Prospect Revenue Acquired through data-driven strategy, rigorous experimentation, and best-in-class marketing experiences.
The Manager – Direct Channels, Optimization & Analytics is a highly visible role that will lead the Direct Mail optimization analytics engine. The colleague will work closely with partners and leadership stakeholders across the Blue Box to deliver on their goals (including AIM, GIO, ECMX, USCS). We are looking for a performance marketer to lead channel forecasting, analytics, performance reporting, and executive communications. Additionally, the role will build a high-impact optimization roadmap, recommend new growth strategies, improve investment and operating processes.
Demonstrated experience across Marketing, Product, Strategy, or a similar function with transferrable skills
Ability to think strategically, assess critical business needs, and identify actionable solutions
Analytical mindset with expertise in leveraging data to make decisions, prioritize, and demonstrate impact
Robust financial acumen with the ability to evaluate ROI, define a strategy to deliver on targets, and drive profitable growth
Outstanding influencing and negotiating skills, with the ability to manage relationships across varying remits
Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
Exceptional people leader who can empower and coach direct reports to succeed, and invest in talent across the team, specifically in career and development
Energetic leader who models resilience and optimism in the face of challenges
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Lead strategy and performance for the Small Business Direct Mail acquisition channel, owning short- and long-term channel strategy and identifying opportunities to drive profitable growth through investment optimization, product strategy, and continuous experimentation.
Own monthly forecasting, results reporting, and performance monitoring, translating complex channel data into clear insights, risks, opportunities, and recommendations for senior leadership.
Manage and optimize a significant marketing investment portfolio, partnering across Finance, Analytics, Product, and Marketing to identify high-ROI growth opportunities.
Build and nurture relationships with internal partners to identify, prioritize, and execute growth opportunities (incl. GCS Marketing, GCS AIM, Product, Risk, Global Servicing, Consumer, etc.)
Identify opportunities to improve and automate channel processes and capabilities across forecasting, reporting, and performance management to increase efficiency and enable better decision-making.
Lead with an external perspective, keeping a pulse on competition and the broader marketing landscape to widen our advantage
Manage the Direct Mail test & learn agenda, prioritizing initiatives based on expected business impact, strategic value, and channel priorities to drive acquisition performance and inform future channel strategy.
Manage 1-2 direct reports

Work arrangement
Hybrid