Primary Market Research

Project Role: Associate Consultant/ Consultant
Work Experience: 2- 8 years
Work Location: Gurugram/Bangalore/Pune
Work Mode: Hybrid
Essential Duties and Responsibilities:
Conduct in-depth research on potential clients, products, and therapeutic areas to build a strong understanding of client objectives and market dynamics
Contribute to the design and/or revision of market research tools, including screeners, questionnaires, and discussion guides, ensuring alignment with client and business goals.
Ensure data accuracy through rigorous validation, sanity checks, and outlier adjustments.
Develop clear, compelling, and insightful visualizations using PowerPoint and BI tools to effectively communicate findings and support client decision-making.
Perform comprehensive quality control (QC) checks, including data verification, formatting reviews, proofreading, and comparison with previous deliverables to ensure high-quality, client ready reports.
Document internal and client meetings with detailed, insightful notes that summarize key discussion points and outline actionable next steps for the project team.
Lead complex data analysis tasks, including applying statistical weights and other advanced analytical techniques as required.
Manage end-to-end project execution, including survey design, fieldwork planning, data analysis, client delivery, and handling follow-up requests.
Collaborate effectively with cross-functional teams to ensure seamless project execution and delivery of high-impact insights.
Ensure all project activities comply with client specific and IQVIA’s internal compliance and regulatory standards.
Qualifications/ Key Skills:
Master's/ Bachelor’s in Pharma, Biochemistry, Medical Microbiology
MBA with primary market research experience in healthcare domain
Excellent analytical skills, written and verbal communication skills.
Self-motivated, accountable, can be counted on to get the job done with integrity.
Ability to draw insights and answer client business questions.
Proficient skills in MS PowerPoint, Excel, and analytical tools
Ability to exercise judgment and work in a fast-paced environment.
Experience:
Preferred: 2.5+ years of experience in Primary Market Research and Strategy within the healthcare domain.
Expertise: Proven hands-on experience in conducting both Quantitative and/or Qualitative primary research studies, including Trackers/ ATUs, Demand Assessments, Segmentation, and Chart Audits.
Project Management: Strong track record of effectively managing projects.
Consulting Experience: Prior consulting experience is an asset.

Work arrangement
Hybrid