GTM Strategy: Products and Markets

About Pallet
Pallet is building AI Agents to transform the physical economy — a $12 trillion global industry. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures. In under two years, we’ve achieved 700% revenue growth and are just getting started.
Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow supply chain teams down — from scheduling and appointment setting to data entry and load management. Our flagship platform provides end-to-end visibility, control, and optimization, while our newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time and integrate directly with customer systems.
As companies across the physical economy look to generative AI to drive efficiency, many are turning to Pallet to lead the way. With deep supply chain expertise and cutting-edge AI capabilities, we’re positioned to build the next $10B company powering the physical economy.
Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of supply chain technology.
About the Opportunity
Pallet is looking for a high-intensity, analytically minded operator to help build and scale our go-to-market motion.
This role sits at the intersection of product, sales, marketing, partnerships, and strategy. You'll work on the company's highest-priority growth initiatives, helping identify opportunities, drive execution, and solve complex business problems across the GTM organization.
No two quarters will look exactly the same. Depending on business needs, you may work on product launches, growth initiatives, sales strategy, partnerships, customer insights, market expansion, or operational improvements.
We're looking for someone who enjoys operating in ambiguity, learns quickly, and can independently drive projects from idea to execution.
Why Pallet?
Join a well-funded, high-growth startup on the path to IPO ($50M raised, 700% revenue growth in 2 years, targeting a $6T market)
Work directly with our CEO, Sushanth Raman
Help transform a massive industry and scale us toward a $10B+ business
How You'll Make an Impact
This is a generalist GTM role. While no individual is expected to own every area listed below, successful candidates will be excited to work across multiple functions and adapt as the company's priorities evolve.
Partner with leadership to identify and execute high-priority GTM initiatives.
Develop and refine Pallet's market positioning, messaging, and customer narratives.
Lead product launches and coordinate execution across product, engineering, sales, and marketing.
Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral.
Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts.
Evaluate and build strategic partnerships that expand distribution, awareness, or product adoption.
Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.
Build customer case studies and proof points that support enterprise sales efforts.
Improve operational processes across marketing, sales, and customer-facing teams.
Conduct market, competitive, and customer research to inform strategy and prioritization.
Preferred Experience
3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup.
Exceptional analytical and structured problem-solving skills.
Strong written and verbal communication skills with the ability to simplify complex concepts.
Ability to operate effectively in ambiguous, fast-changing environments.
Experience using AI tools for research, analysis, workflow automation, or content creation.
Comfort working with data from CRM, analytics, product, or sales systems.
Strong ownership mentality and willingness to execute at both strategic and tactical levels.
Nice to Have
Experience in growth, product marketing, partnerships, business operations, or revenue operations.
Familiarity with B2B SaaS and enterprise sales motions.
Experience working directly with sales teams and customer-facing functions.
Experience building processes from scratch in an early-stage company.
Interview Process
Chat with Head of Marketing - 15-20 mins
Chat with a leader on the team + live-case study (45 minutes)
Final Interview (~3 hours)
Background Check & Reference Check
We move quickly and aim to keep candidates informed at every stage of the process.
Location
San Francisco, onsite Monday-Friday located in Financial District
Compensation
$150-$210k + generous equity
Our Benefits
We invest in our people the same way we invest in our product: seriously.
🩺 Health, Vision, and Dental benefits
🏝️ Take-what-you-need Paid Vacation
➕ Life Insurance and Accidental Insurance
❤️‍🩹 Short-Term Disability Coverage
💸 Generous salary and equity for all staff
🪜 401k option; helping you save for the future
🧑‍🧑‍🧒‍🧒 Paid parental leave to support growing families
📚 Yearly learning and development stipend
🚌 Commuter benefits for Bay Area employees
🚘 Uber ride stipend if you ever have to work late in the office
🏡 Remote office home stipend to get you comfy in your space
🍔 Daily catered lunches provided
✈️ Onboarding trip to San Francisco HQ if you work remotely
🥤 Monthly happy hours
🎉 Annual Company Offsites; our last one was in Palm Springs CA 🌴
Workplace Policy
We are an in-person company. Our offices in San Francisco, New York City and London are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.
Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to one of our offices for their first week to onboard and meet the team, and we cover the full trip.
Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us.
Equal Opportunity
Pallet is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gende