Creative Strategist for Cosmetics Brand

Facelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.
About The Role
We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale.
NOTE: This is a remote role under an independent contractor agreement.
You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.
This role is for someone who understands that creative is the biggest lever in paid growth.
Responsibilities
Creative Strategy & Ideation
Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
Create strong angles, hooks, and messaging frameworks for a mature female audience
Translate product benefits into emotion-driven, problem-solution ads
Continuously generate new concepts while iterating on proven winners
Testing, Scaling & Iteration
Analyze performance data (hooks, retention, CTR, CPA, ROAS)
Identify winning creatives and patterns
Create structured iterations to scale winners
Briefings & Collaboration
Write clear, actionable briefs for UGC creators and editors
Guide creators on tone, structure, objections, and delivery
Work closely with editors to align creative & performance
Collaborate with brand and marketing teams to ensure consistency
Market & Customer Insight
Deeply understand the mature women customer persona
Identify key objections, desires, fears, and buying triggers
Monitor competitors and market trends
Turn customer feedback and reviews into ad concepts
What We’re Looking For
Proven experience as a Creative Strategist for D2C brands
Strong background in direct response advertising
Deep understanding of Meta & TikTok ad creatives
Experience scaling ads (not just launching them)
Strong copy instincts (hooks, headlines, CTAs)
Data-driven mindset with creative intuition
Ability to move fast, test fast, and learn fast
Must-Have Skills
Creative concepting & angle development
Direct response copywriting
Performance analysis & iteration
Clear briefing & communication
Strong ownership mentality
Nice To Have
Experience in beauty, skincare, or supplements
Experience marketing to women 40+
Familiarity with UGC-driven ad systems
Experience working in fast-scaling D2C brands
What Success Looks Like
Consistent flow of new winning creatives
Clear creative direction for the entire ad pipeline
Ads that both convert and build brand trust
Scalable systems for testing and iteration
Strong collaboration across the marketing team
What’s in it for you?
Competitive salary
On-time and reliable payments
Opportunity to work with a fast-growing global e-commerce brand
Long-term growth opportunities

Work arrangement
Yes