Digital Marketing Specialist

Company Description Jive Solutions Private Limited focuses on empowering therapy practices to maximize revenue while allowing clinicians to concentrate on delivering quality care. The company develops solutions that streamline operational workflows and improve financial performance for therapy-focused organizations. By optimizing administrative and billing processes, Jive Solutions helps practices reduce overhead and increase efficiency. Team members contribute to tools and services that directly support better patient care through stronger, more sustainable practice operations.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Chennai. The Digital Marketing Specialist will plan and execute online marketing campaigns to support business growth and brand awareness for therapy practices. Day-to-day responsibilities include managing social media channels, creating and optimizing digital content, monitoring web analytics, and coordinating online advertising initiatives. The role also involves collaborating with internal teams to align marketing strategies with business objectives, tracking campaign performance, and preparing regular reports and insights. Clear, consistent communication with stakeholders is expected to ensure campaigns are effective and aligned with organizational goals.
Qualifications
Candidates should possess strong skills in Digital Marketing and Online Marketing for planning and executing multi-channel campaigns.
Candidates should possess skills in Social Media Marketing to manage platforms, engage audiences, and grow online communities.
Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaign effectiveness.
Candidates should possess strong Communication skills for collaborating with cross-functional teams and creating clear, compelling messaging.
Experience with SEO/SEM, marketing automation tools, and email marketing platforms is beneficial.
Ability to analyze market trends, segment audiences, and develop data-driven strategies is preferred.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in healthcare or professional services marketing is an advantage but not required.

Work arrangement
No