Automation Specialist (GoHighLevel)

About Us
Aesthetic Influence is a marketing and business growth agency for medical aesthetics and wellness practices. We run paid advertising, build CRM infrastructure, and power the lead-to-booking systems that help med spas grow. As our client portfolio expands, we're looking for a GoHighLevel expert to own our automation and onboarding engine.
The Role
You'll be the go-to person for everything inside GHL, from spinning up a new client sub-account on day one to making sure every paid ads lead is captured, nurtured, and routed to our setter team. You understand the full technical setup and the strategy behind it, and you're always looking for ways to make our systems convert better.
What You'll Do
Client Onboarding and Account Setup
Own the full onboarding process for new clients: sub-account creation, business profiles, loading our onboarding snapshots, and adding users and staff
Connect domains (GoDaddy and others), set up dedicated sending domains, and manage email warm-up
Handle A2P 10DLC registration and compliance, CNAM and Voice Integrity setup, phone number purchasing, call recording, and call forwarding
Build and configure consultation calendars, team member assignments, availability, and two-way calendar sync
Set up Stripe integrations, payment products (e.g. consultation deposits), and card-on-file flows
Build paid ads and reporting dashboards and manage account access handoffs to clients
Keep our project management board (Monday.com) updated as onboarding milestones are completed
Automation, Nurture and Copy
Build, maintain, and optimize workflows, triggers, pipelines, and lead routing across client accounts
Write SMS and email copy for nurture sequences, reactivation campaigns, appointment reminders, no-show follow-ups, and snippets
Bring new ideas for sequences, lead nurturing, and speed-to-lead improvements, and back them up with results
Build and refine snapshots so new accounts launch faster and more consistently
Paid Ads Lead Management
Manage all paid ads leads entering the CRM, making sure they're tagged, attributed, and routed correctly
Set up setter notifications (including Slack alerts) so no lead sits untouched
Support tracking infrastructure including Meta Pixel and Conversions API (CAPI) integrations
Monitor pipeline health and flag drop-off points between lead, contact, booking, and show
Testing, QA and Documentation
Test every workflow, form, calendar, and integration end-to-end before it goes live
Troubleshoot broken automations, failed integrations, and deliverability issues quickly
Document builds and create clear SOPs so the team can follow and scale our processes
Run regular audits across accounts to catch issues before clients do
What You Bring
5+ years of hands-on GoHighLevel experience (agency-side strongly preferred)
Deep knowledge of GHL workflows, triggers, custom fields, custom values, pipelines, calendars, forms, funnels, and snapshots
Proven experience with A2P registration, domain and email setup, and phone system configuration
Strong integration skills: Stripe, Google/Outlook calendars, Slack, Meta lead forms, webhooks, and other tools
Excellent copywriting ability for SMS and email, with an understanding of conversion-focused messaging
A testing mindset: you don't mark something done until you've fully tested it
Highly organized and able to manage multiple client builds at once
Fluent English, both written and spoken
Reliable, self-directed, and comfortable working remotely
Nice to Have
Experience in medical aesthetics, med spa, or healthcare marketing
Familiarity with GHL SaaS mode, Conversation AI, or Voice AI
Understanding of Meta Ads and lead attribution
Knowledge of SMS and email compliance (TCPA, CAN-SPAM, opt-in best practices)
Experience building reporting dashboards
Why Join Us
Work with a fast-growing agency in a niche we know inside out
Real ownership of systems that directly impact client revenue
Room to bring ideas to the table and see them implemented
How to Apply
Send your resume along with a short description of the most complex GHL automation or onboarding build you've done. Bonus points for a Loom walkthrough of a workflow you've built.

Work arrangement
Yes