Freelance Paid Media Specialist, Healthcare

ABOUT THE ROLE
Latitude 26 Media is a boutique, video-first marketing agency. We're looking for a freelance paid media specialist to manage ad strategy for a multi-location healthcare client. Our in-house team handles day-to-day execution in the ad platforms, while you provide the strategy, direction and QA.
ENGAGEMENT
Monthly project fee of $1,500 for up to 20 hours a month ($75/hr). Remote, freelance or contract. This is a fixed scope. After 90 days, there is strong potential for additional work across other Latitude 26 accounts.
WHAT YOU'LL OWN
- Google Ads strategy and optimization: search strategy, campaign structure, bidding, budgets, keywords and search terms
- Light Meta oversight: campaign and audience recommendations, a read on creative performance, and budget guidance
- Monitoring conversion tracking and data quality, including flagging compliance concerns in a healthcare setting
- Direction and QA for our internal team's in-platform execution
- A prioritized fix list in month one, based on a review of current account health
- Making platform changes directly when it protects performance or moves work forward faster
COMMUNICATION AND REPORTING
- A 30-minute call with the Latitude 26 team every other week
- Async updates by Google Chat or email between calls, with a response within one business day
- A monthly paid media summary built into our existing client report
- Occasional client meetings as needed, coordinated through Latitude 26
OUT OF SCOPE (quoted separately and approved in advance)
- Tracking rebuilds or new technical implementations
- Landing page development
- Creative production
- Any work beyond 20 hours in a month, billed at $75/hr only with prior approval
REQUIREMENTS
- Previous paid media work in healthcare is required. Applications without healthcare experience will not be considered.
- Hands-on Google Ads experience, with Meta as a strong secondary skill
- Working knowledge of HIPAA considerations for ad tracking and data
- Comfort directing someone else's execution rather than doing all of it yourself
- Consistent, proactive communication. This matters to us as much as technical skill.
A PLUS
- Experience in other regulated industries (finance, legal, insurance, pharma)
TERMS
Client accounts and assets remain the property of the client and Latitude 26. If the engagement ends, we expect a clean handoff of access and documentation.

Work arrangement
Yes