Senior Email & Retention Marketing Strategist (DTC)

Who We Are
At Escend Media, we help D2C brands implement retention strategies that increase profit and drive customer retention. We want to be the ‘who’ behind emails that people ask ‘dannngg, who designed that’.
What We Do
We help 7 and 8 figure ecommerce businesses develop, optimize and scale their owned media marketing efforts. Whether they are just looking to start email marketing, they need to really refine what they are currently doing or they need someone to take email marketing off their shoulders, we’re here to help them so that they can focus on running the business.
Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing.
Summary of The Position
* This is NOT an entry level position - we are looking for someone with specialized experience *
As a senior retention marketing strategist, you will own the end-to-end strategy for our clients' email marketing campaigns, SMS and retention systems. Your role includes developing strategic plans, analyzing performance data, reporting on results, and continuously optimizing campaigns for maximum impact.
You are the last line of approval for copy, design and overall campaign/flow quality ensuring every deliverable meets our standards before reaching the client. You'll work closely with a copywriter & a designer and, while you don’t need to ‘be’ a copywriter or designer, you need to be proficient with both & able to spot ‘great’ from ‘good’ from ‘bad’.
Our Culture
No one is bigger than the team
We don’t make excuses, we take responsibility
Be proactive
Innovate everywhere
Communicate. Communicate. Communicate. We have a culture of open communication.
Required Skills
Minimum of 3 years of experience in a similar role
Minimum of 3 years of experience working with DTC brands
Deep understanding of Klaviyo
Experience copywriting for DTC brands
Experience with adherence to brand standards
Experience with design software like, Photoshop/Figma (nice to have)
Approach each day with a sense of urgency and purpose
Experience with project management softwares like Clickup
Excellent attention-to-detail, organizational skills and ability to prioritize workload
Excellent communication skills (written and verbal)
Responsibilities
Building and optimizing email flows and campaigns
Building and optimizing the email strategy for clients
Schedule all campaigns and flows per the email calendar
Analyze & report on performance on a weekly & monthly basis
Help to establish a standard set of KPIs for clients
Conduct A/B testing to improve KPIs
Coordinate with graphic designers to get new email templates designed
Review and provide feedback on all copy & designs prior to sending to a client
Troubleshooting issues with Klaviyo
Lead email segmentation, targeting and lead nurture strategies
Strategize with clients to improve email marketing performance
Ensure compliance with CAN-SPAM regulations and international data collection policies
Monitor email deliverability, IP health and maintain data hygiene
Correspond with clients to plan strategy
Perks
Flexible working hours
Remote working
Room to grow - we're an early stage start up with a proven track record
Competitive compensation
Work with some amazing brands
This Role Is Perfect for You If…
You love working as a team.
You are a self-starter.
You can work under pressure
You have exceptional communication skills
You are results/outcome driven.
You have a ‘can-do’ attitude. If “that’s not my job” isn’t in your vocabulary, you’ll fit in great!
This Role is NOT the Right Fit For You If You Are…
A ‘me first’ type of person
Not a self-starter.
Not a ‘people person’
Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off, it’s not all work no play, but we’re here to help business grow!

Work arrangement
Yes