Vice President of Marketing And Business Development

Role Description The Vice President of Marketing and Business Development is a full-time, remote role responsible for leading the overall marketing strategy and growth initiatives for Sah - Sudani Fintech. This position oversees market planning, brand positioning, and integrated marketing campaigns that support product adoption and revenue growth. Day-to-day responsibilities include directing market research, analyzing competitive trends, and identifying new market segments and partnership opportunities. The role collaborates with product, sales, and operations teams to align go-to-market plans, develop compelling value propositions, and enhance customer acquisition and retention. The Vice President also manages public relations activities, oversees external communications, and ensures consistent messaging across digital channels and stakeholder audiences.
Qualifications
Demonstrated expertise in Market Planning and Marketing Management, with the ability to design and execute comprehensive marketing strategies.
Strong skills in Market Research and Marketing, including data analysis, customer insights, and competitive intelligence.
Proficiency in Public Relations, including media engagement, corporate communications, and reputation management.
Experience leading marketing and business development teams in fintech, financial services, or technology-driven industries.
Proven track record in developing strategic partnerships, driving business growth, and entering new markets.
Excellent leadership, communication, and stakeholder management skills, with the ability to work effectively in a remote, cross-cultural environment.
Advanced understanding of digital marketing channels, brand management, and performance metrics.
Bachelor’s degree in Marketing, Business, Communications, or a related field; a graduate degree (MBA or equivalent) is preferred.

Work arrangement
Yes