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New England Market Manager – Bandero Premium Tequila
Location: Foxborough, Massachusetts
Territory: Massachusetts, Rhode Island, Vermont, New Hampshire and Maine
Position Type: Full-Time
Salary: $100,000 | Health | Dental | Vision | PTO
About Bandero:
Bandero Premium Tequila is a rapidly growing spirits brand built around premium quality, bold experiences and strong connections to sports and entertainment. We are preparing to launch Bandero into New England and are looking for an experienced, highly connected Market Manager to lead the brand’s introduction and development throughout the region.
Position Overview:
The New England Market Manager will be responsible for launching Bandero Tequila into five brand-new markets: Massachusetts, Rhode Island, Vermont, New Hampshire and Maine.
This is a ground-up market-development role. The Market Manager will help establish Bandero’s distributor network, introduce the brand to key buyers, secure initial placements and build long-term sales momentum across the territory.
The ideal candidate has established alcohol sales experience in New England - preferably within tequila or the broader spirits category - and brings existing relationships with distributors, retailers, bars, restaurants and beverage buyers.
This person must be located in Foxborough, Massachusetts, or within reasonable commuting distance. The role requires frequent travel throughout New England, regular account visits and participation in tastings, sporting events and brand activations.
Key Responsibilities
Lead Bandero Tequila’s launch across Massachusetts, Rhode Island, Vermont, New Hampshire and Maine
Develop launch strategies and sales plans for each individual market
Help identify, evaluate and establish relationships with the right distribution partners
Manage distributor relationships and work closely with distributor sales teams
Introduce Bandero to key retail, restaurant, bar, hospitality and entertainment accounts
Leverage existing buyer relationships to secure initial placements and build early market momentum
Open new accounts and develop a strong pipeline of on-premise and off-premise opportunities
Establish market-specific sales goals, programming and launch priorities
Conduct regular market visits, product presentations, staff trainings and account meetings
Coordinate tastings, launch events, promotional programs and sports-related activations
Monitor inventory, pricing, placements, depletion performance and reorder activity
Identify opportunities for displays, menu placements and regional chain authorizations
Provide regular launch updates, sales reports and competitive market insights
Collaborate with Bandero’s sales, marketing and operations teams to execute regional initiatives
Travel regularly throughout the assigned five-state territory
Required Qualifications:
Alcohol beverage sales experience within the New England market is required
Tequila or broader spirits industry experience is strongly preferred
Established distributor, retailer and on-premise buyer relationships within New England are required
Proven experience launching brands, opening new territories or building sales from the ground up
Demonstrated ability to open new accounts and develop long-term buyer relationships
Strong understanding of distributor management and the three-tier alcohol distribution system
Must be located in or within reasonable commuting distance of Foxborough, Massachusetts
Strong knowledge of the New England retail, hospitality and entertainment markets
Background in or strong understanding of sports, sports marketing, sponsorships and fan engagement
Excellent communication, presentation, negotiation and relationship-building skills
Highly organized, self-motivated and comfortable operating independently in developing markets
Ability to travel throughout Massachusetts, Rhode Island, Vermont, New Hampshire and Maine
Willingness to work select evenings and weekends for tastings, events and brand activations
Valid driver’s license and reliable transportation
Preferred Qualifications:
Established connections with high-volume liquor retailers, regional chains, restaurant groups, bars, hotels and entertainment venues
Experience launching or expanding a tequila or spirits brand across multiple states
Experience executing sports-related partnerships, promotions or experiential events
Strong understanding of both on-premise and off-premise sales strategies
Work arrangement
Yes
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