Lifecycle / Retention Marketing Manager (Hybrid)

Company Overview
Curex is America's #1 online allergy clinic, a New York-based digital health company that has changed the lives of hundreds of thousands of patients. We revolutionize access to high-quality allergy care through at-home diagnostics, telemedicine, and treatment using evidence-based protocols. Our primary focus is allergy immunotherapy in the form of allergy drops — the only treatment that tackles the root cause of allergies — managed 100% online. We are now expanding into new healthcare categories including asthma, eczema and related conditions.
Job Overview
We’re looking for a Lifecycle & Retention Marketing Manager to own the full patient messaging journey — from lead capture through long-term retention. This is a high-value, complex consumer product (allergy immunotherapy programs typically span 3–5 years), and the right candidate will have deep experience designing multi-touch SMS and email funnels that convert and retain. You’ll work closely with growth, clinical, and product teams to drive measurable improvements in conversion rate, patient activation, and lifetime value.
Responsibilities
Own and optimize end-to-end lifecycle marketing funnels across SMS and email, from lead nurture through onboarding, activation, and long-term retention.
Design, build, and manage automated flows and campaigns in Klaviyo, including segmentation, A/B testing, and deliverability management.
Develop lead prospecting and qualification sequences for a complex, high-consideration consumer health product.
Analyze funnel performance metrics (open rates, CTR, conversion, churn, LTV) and translate insights into actionable improvements.
Collaborate with growth marketing on lead handoff strategy to ensure seamless prospect-to-patient conversion.
Partner with clinical and product teams to craft messaging that is accurate, compliant, and compelling.
Qualifications
3+ years of hands-on lifecycle or retention marketing experience, ideally for a high-value DTC or consumer health product.
Proven track record of designing messaging funnels that measurably improved conversion and retention.
Expert-level proficiency with Klaviyo (flows, segments, reporting).
Work in our NYC office, with some hybrid flexibility.

Work arrangement
Yes