Content Strategist for Music Artists

Our Circle in Hiring!
Position: Content Strategist (for Music Artists) | Full-Time
Location: Mumbai | Work from Office.
Immediate joiners preferred.
About Us
Our Circle is a Mumbai-based entertainment and creative company rooted in music and expanding across pop culture. We work across 360° Talent Management, Live Entertainment, Marketing, Event Production & Design, and Global Bookings & Partnerships.
The simplest way to describe this role:
We don’t need an ordinary content person.
We need an extraordinarily sharp-minded person who knows WHY content converts + HOW to apply it to artists.
Someone who can look at an artist and see what others haven’t.
Because the objective isn’t simply to make an artist visible.
The objective is to make the artist matter.
Role Overview
We’re looking for a Content Strategist who can build the digital worlds of artists, not simply manage their social media.
You’ll work across Instagram, YouTube and relevant platforms, understanding each artist’s personality, music, story, audience, ambitions and positioning, and turning that into a distinctive, repeatable content ecosystem.
We’re looking for someone who understands what an artist should make, why, how, when, and how it contributes to their larger universe.
The role combines creative strategy, artist storytelling, music marketing, format development, creative direction and execution.
It’s about building the content machinery behind an artist.
Why Join Our Circle
Work directly on artists’ digital identities, careers and growth systems within a company with global ambition.
A fast-paced, hands-on role where strategy must translate into output.
Work closely with artists, management, filmmakers, editors, designers, brands, labels and creative teams.
Significant creative ownership. We want people with a point of view, not just executors.
Every artist presents a different creative problem, making the work constantly evolving.
Learn how artists are built digitally across identity, narrative, content, music and audience.
Strong ownership, growth and reward for people who outperform.
What You’ll Do
Artist Content Strategy.
• Build artist-specific content strategies across Instagram, YouTube and relevant platforms.
• Define content pillars, formats, narratives and recurring properties.
• Build long-term content systems around each artist’s identity, audience and ambitions.
Storytelling & Music Marketing.
• Turn artist stories, personality, music and experiences into compelling narratives.
• Build content ecosystems around releases from pre-release to post-release.
• Identify hooks and formats that extend music beyond its release window.
Formats & Creative Development.
• Develop original formats, series, franchises and content IP.
• Create concepts, hooks, scripts and treatments for short and long-form content.
• Build ideas that are authentic and uniquely ownable to each artist.
Creative Direction & Operations.
• Develop briefs and work with filmmakers, editors, designers and production teams.
• Direct content where required and maintain visual, verbal and narrative consistency.
• Manage calendars, shoots, assets, approvals, publishing and distribution.
Instagram, YouTube & Intelligence.
• Build platform-specific strategies across Reels, Stories, Shorts, long-form and artist-led formats.
• Use analytics to improve content without compromising artist identity.
• Track Indian and global music, creator and youth culture to identify relevant opportunities.
• Test, learn and continuously improve the content system.
Artist & Brand Collaboration.
• Work directly with artists to bring out authentic stories, personalities and creative strengths.
• Develop content for brands, campaigns, live projects and partnerships.
• Connect content strategy with broader career and business objectives.
Who We Are Looking For
Deep understanding of artists, culture, content and audience behaviour.
Strong storytelling, ideation and format instincts.
Ability to turn artist identity into distinct content strategies.
Strong understanding of music marketing, Instagram and YouTube.
Creative conviction with the ability to test, learn and adapt.
Ability to own strategy through execution and manage multiple priorities.
Organised, fast, detail-oriented and comfortable under pressure.
Strong understanding of Indian and global music culture.
Creator mindset with original ideas and strong judgement.
What You Bring
• Exceptional creative curiosity.
• Sharp strategic thinking.
• Deep cultural awareness.
• Strong storytelling instincts.
• Obsession with formats and ideas.
• High ownership and accountability.
• Independence and strong decision-making.
• Attention to detail.
• Speed without compromising thinking.
• Calmness under pressure.
• Strong communication and collaboration.
• A genuine desire to build, not simply hold a job.
Qualifications
Experience in content or creative strategy for artists, creators or related fields.
Strong short-form and long-form content understanding.
Strong writing, ideation, communication and project management skills.
Experience working with artists and creative teams.
Familiarity with Google Workspace, Canva, Notion, AI and analytics tools.
Production, editing or filmmaking experience is an advantage.
Strong portfolio or demonstrated content thinking preferred.
Role-Specific Edge
Experience shaping an artist or creator’s content strategy.
Ability to explain why content works beyond performance metrics.
Experience building original formats or series from the ground up.
Ability to turn an artist’s personality and world into a genuine content advantage.
Long-term thinking beyond releases, campaigns and viral moments.
Strong cultural judgement and ability to spot unconventional opportunities.
Reporting Structure
You will work directly with the Founder, artist management team, Our Circle artists and the wider creative ecosystem across projects.
Immediate joiners preferred.

Work arrangement
No