Senior UX Researcher, Commerce

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
Oura is looking for a senior-level UX Researcher to help improve the experience of discovering, evaluating, purchasing, and managing Oura products and Membership online. This role will initially focus on the global DTC eCommerce experience, with opportunities to support Membership and Commercial/B2B experiences as the work expands.
What You Will Do
Spearhead holistic user research initiatives spanning digital commerce and enterprise portals, directing efforts from initial scope formulation to strategic actionable guidance.
Design and execute user interviews, usability evaluations, concept testing, card sorting, alongside diverse qualitative evaluation techniques.
Collaborate closely with Design, Product Management, Engineering, Insights, Marketing, and Commercial partners to surface critical research priorities.
Synthesize investigative work into impactful deliverables, such as journey maps, entry point analysis, Jobs to Be Done, page-level goals, and friction mapping.
Assess user experiences by integrating qualitative findings with analytics metrics, experimentation outcomes, and heuristic standards.
Articulate themes effectively to leadership, tying customer motivations directly to overarching business and product metrics.
Elevate internal research operations through scalable frameworks, standardized templates, and lightweight workflows that streamline design validation choices.
This is a remote US role with a slight preference for candidates based in San Francisco, San Diego, or Boston.
What You'll Bring
5+ years of dedicated user research practice, showcasing a proven history of guiding end-to-end studies that directly shape product strategy.
Proven background evaluating digital commerce platforms alongside B2B, enterprise, SaaS, or complex web applications.
Exceptional qualitative research mastery—specifically in-depth interviews, usability studies, core synthesis, and distilling key insights responsibly from small user cohorts.
Modern AI-driven methodology: Skillfully leverages cutting-edge AI tools to streamline participant recruitment, session moderation, transcript analysis, research repositories, and knowledge sharing—while maintaining rigorous standards around data privacy, ethics, and study integrity.
Deep expertise deploying customer journey mapping, Jobs to Be Done, page-level objective definitions, heuristic reviews, and comprehensive experience audits.
Adept at unifying qualitative insights with quantitative metrics, telemetry, and experiment results to form cohesive narratives.
Outstanding workshop facilitation and communication abilities that build consensus across executive leadership and cross-functional teams.
Practical exposure to centralized research repositories, behavioral analytics suites, experimentation tools, and scalable research operations.
Track record of establishing or scaling a high-impact research function within rapidly expanding organizations or agile startup environments.
Co-authored with Glean
Nice To Have
Experience researching health, wellness, digital health, healthcare, or wearable technology products.
Experience working across international markets and diverse user groups.
Benefits
At Ōura, we care about you and your well-being. Everyone here at Ōura has a ring of their own and we are continually looking to improve employee health.
What We Offer
Competitive salary
Health, dental, vision insurance, and mental health resources
An Ōura Ring of your own during your tenure
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated
Paid sick leave
Ōura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
Region 1: $172,550 - $203,000
Region 2: $158,950 - $187,000
Region 3: $147,900 - $174,000
A recruiter can determine your Region based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
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Work arrangement
Yes