Live opening · Posted 6 days ago
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About the role
Description supplied by the original job listing.
Who We Are:
PBR is the world’s premier bull riding organization.
More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada.
PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
The Role and What You'll Do:
The Strategic Partnerships Manager is responsible for driving revenue growth and brand alignment through the development, management, and expansion of strategic partnerships and sponsorships. This role oversees an existing sponsorship portfolio while proactively identifying and converting new partnership opportunities.
Portfolio Management
Manage and nurture an existing portfolio of sponsors and strategic partners
Ensure all partnership obligations are delivered to a high standard
Identify opportunities to upsell, renew, and expand current agreements
Maintain strong, long-term relationships with key stakeholders
New Business Development
Set and track weekly targets for prospecting and outreach to new leads
Build and maintain a robust pipeline of potential partners
Identify and prioritise high-value partnership opportunities aligned with organisational objectives
Lead outreach efforts, including meetings, pitches, and negotiations
Conversion & Performance Monitoring
Monitor and analyse conversion rates across the partnership pipeline
Optimise sales strategies based on performance data and insights
Provide regular reporting on pipeline health, deal progression, and revenue forecasts
Strategic Planning & Calendar Management
Develop and maintain a strategic partnership calendar outlining key outreach periods, campaigns, and industry opportunities
Align partnership activity with major organisational milestones, campaigns, and events
Ensure proactive, timely engagement with prospects based on the strategic calendar
Sales Collateral & Proposal Development
Lead the development of partnership decks, proposals, and presentations
Maintain high-quality, tailored, and compelling sales collateral
Continuously update messaging to reflect market trends and organisational priorities
Market Presence & Brand Positioning
Maintain a consistent and meaningful presence within the corporate sponsorship and partnerships landscape
Implement a strategy to consistently target sponsorship categories and distribution of Sponsorship Overviews, supported by a follow up program.
Represent the organisation at industry events, networking opportunities, and conferences
Build brand credibility and visibility among key decision-makers and stakeholders
Monitor competitor activity and industry trends
Innovation & Asset Development
Develop new partnership assets, concepts, and commercial opportunities
Create innovative, value-driven sponsorship offerings that appeal to target markets
Collaborate with internal teams to package existing and new assets effectively
Skills & Experience:
Proven experience in sponsorship sales, partnerships, or business development
Strong track record of meeting or exceeding revenue targets
Excellent relationship management and stakeholder engagement skills
Strategic thinker with strong planning and organisational capabilities
Ability to analyse data and translate insights into actionable strategies
Exceptional presentation, negotiation, and communication skills
Experience developing sales collateral and partnership proposals
Proactive and results-driven
Commercially astute
Creative and innovative thinker
Highly organised with strong attention to detail
Confident communicator and networker
Resilient and adaptable in a fast-paced environment
Key Performance Indicators (KPIs):
Revenue generated from sponsorships and partnerships
Growth and retention of sponsorship portfolio
Weekly outreach and lead generation targets achieved
Conversion rates across the sales pipeline
Timely delivery of partnership materials and proposals
Number and quality of new partnership assets developed
Market engagement metrics, including brand visibility, credibility, and inbound lead generation
Please note this role can either be Remote, based anywhere in Australia or in Sydney.
Work arrangement
Yes
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