Brand Manager

Brand Manager – Abano di ParmaMamiba Group | Remote | Full-Time
The Opportunity
Mamiba is launching Abano di Parma, an exceptional Italian coffee brand, into the retail market across Egypt, the Middle East, and Africa. This is a rare chance to build a premium, luxury coffee brand from the ground up in a dynamic, underserved region.
As Brand Manager, you'll own the regional strategy for Abano di Parma—defining its positioning, storytelling, and market entry across multiple countries. You'll blend the brand's authentic Italian heritage with regional insights to create something genuinely cool that resonates in Cairo, Dubai, Casablanca, and beyond.
What You'll Do
Brand Strategy & Positioning
Develop and execute the regional brand strategy for Abano di Parma across Egypt, the broader Middle East, and Africa
Define brand positioning, messaging pillars, and visual identity guidelines that reflect the brand's Italian premium quality and cool factor
Conduct market research and competitor analysis to identify opportunities and carve out a unique space in the coffee category
Build a 12–24-month brand roadmap with clear milestones, campaign themes, and market expansion phases
Campaign & Content Creation
Plan and execute integrated campaigns across digital and offline channels (social media, retail, events, partnerships)
Develop brand storytelling that celebrates Abano di Parma's Italian origins, craftsmanship, and lifestyle positioning
Create marketing assets, promotional materials, and content calendars that maintain brand consistency while adapting to local markets
Collaborate with creative agencies, photographers, and partners to produce high-quality visual and written content
Digital & Retail Presence
Oversee social media strategy and community management (Instagram, TikTok, Facebook, etc.)
Monitor brand performance metrics, engagement, and customer sentiment; optimize campaigns based on data
Support retail partnerships, in-store branding, and point-of-sale materials
Manage digital platforms (website, e-commerce, online ordering) to ensure seamless customer experience
Cross-Functional Leadership
Partner with sales teams to align brand messaging with go-to-market strategies
Work with product and design teams on packaging, product launches, and brand innovation
Coordinate with Mamiba's broader teams to ensure brand integration across touchpoints
Manage external vendors, agencies, and partners; brief and oversee deliverables
Market Insights & Reporting
Track brand health metrics (awareness, perception, loyalty, market share)
Analyze market trends, consumer behavior, and competitor moves
Provide monthly/quarterly reports on brand initiatives, campaign performance, and strategic recommendations
Identify opportunities for market expansion, new segments, or product line extensions
What We're Looking For
Core Skills
Brand Strategy: Proven ability to develop positioning, messaging strategies, and brand guidelines that stick
Marketing & Campaign Planning: Experience building integrated campaigns across digital, retail, and events
Storytelling & Content: Strong copywriting and creative thinking—you can craft narratives that feel authentic and compelling
Digital Marketing: Social media management, analytics, and the ability to optimize based on performance data
Market Research & Analysis: Comfort with consumer insights, competitor analysis, and data-driven decision-making
Cross-Functional Collaboration: Ability to partner effectively with sales, product, design, and external teams
Project Management: Strong organizational skills and ability to juggle multiple initiatives in a remote setting
Experience
5–8+ years in brand management, marketing strategy, or related roles (ideally in FMCG, luxury goods, food & beverage, or hospitality)
Experience launching or rebranding premium products in regional or international markets
Familiarity with the Middle East, African, or emerging markets is a major plus
Track record of building brand awareness and loyalty in competitive categories
Education
Bachelor's degree in Marketing, Business, Communications, or a related field
MBA or advanced marketing certification is an asset
Personal Qualities
Passionate about coffee, food culture, and lifestyle brands
Creative problem-solver with a keen eye for detail and quality
Comfortable working remotely and managing time independently
Excited about building something from scratch in a growing market
Why Join Mamiba?
Growth trajectory: Mamiba is entering retail after 20 years in B2B; this role is foundational to long-term success
Regional scope: Work across multiple markets (Egypt, ME, Africa) and develop a scalable strategy
Creative freedom: You'll have autonomy to define brand direction and bring your vision to life
Authentic brand: Abano di Parma is a genuine Italian coffee with heritage and quality—not a generic product
Established partner: Back Mamiba's two decades of expertise in hospitality and B2B; now pioneering D2C/retail
Remote flexibility: Work from anywhere while leading a pivotal market entry
Contact
Learn more about Mamiba at mamibacosmetics.com
Ready to build something cool? Let's talk.

Work arrangement
Yes