PPC Marketing Specialist

PPC Marketing
We are looking for a results-driven PPC Marketing Specialist to plan, execute, optimize, and manage paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, Meta Ads, and Google Merchant Center.
The candidate will be responsible for driving qualified traffic, increasing conversions, improving ROAS, and efficiently managing advertising budgets for e-commerce products and services.
Key Responsibilities
Plan, create, launch, and manage PPC campaigns across Google Ads, Microsoft Ads, and Meta Ads.
Manage Google Search, Performance Max (PMax), Shopping, Display, and remarketing campaigns.
Conduct keyword research and identify high-intent and relevant search terms.
Create and optimize ad copy, headlines, descriptions, assets, and extensions.
Develop and manage negative keyword lists to reduce irrelevant traffic.
Manage product-based advertising campaigns using Google Merchant Center.
Monitor product feed issues, disapprovals, and policy-related errors.
Optimize campaigns based on CTR, CPC, CPA, conversion rate, ROAS, impression share, and conversion value.
Analyze campaign performance and identify opportunities for improvement.
Perform bid, budget, keyword, audience, and targeting optimization.
Conduct A/B testing of ads, landing pages, audiences, and campaign strategies.
Monitor search terms and continuously refine keyword targeting.
Create and manage remarketing and retargeting campaigns.
Monitor competitors, market trends, keywords, and advertising strategies.
Work with the SEO, content, catalogue, and development teams to improve campaign performance.
Ensure proper tracking of purchases, leads, revenue, and other conversions.
Troubleshoot conversion tracking and attribution issues.
Prepare weekly and monthly PPC performance reports.
Analyze campaign profitability and recommend budget allocation based on performance.
Scale successful campaigns while controlling advertising costs.
Stay updated with changes to Google Ads, Merchant Center, Meta Ads, and other advertising platforms.
E-commerce & Shopify Responsibilities
Manage PPC campaigns for Shopify e-commerce stores.
Understand product catalogues, collections, product feeds, SKUs, brands, and product margins.
Coordinate with the catalogue team to resolve missing or incorrect product information.
Monitor Google & YouTube channel / Merchant Center product synchronization.
Identify and resolve product disapprovals and feed-related issues.
Analyze product-level advertising performance.
Create campaigns based on product categories, brands, price ranges, margins, and sales performance.
Track Shopify revenue against advertising spend.
Ensure PPC campaigns are aligned with promotions, discounts, inventory, and product availability.
Required Skills
1–3 years of hands-on experience in PPC / Paid Search / Performance Marketing.
Strong knowledge of Google Ads.
Experience with Google Merchant Center and Google Shopping.
Knowledge of Performance Max campaigns.
Good understanding of keyword research and search intent.
Experience with conversion tracking and Google Analytics.
Strong Excel / Google Sheets skills.
Ability to analyze campaign data and identify optimization opportunities.
Understanding of CTR, CPC, CPA, ROAS, conversion rate, and attribution.
Strong analytical and problem-solving skills.
Good written and verbal communication skills.
Preferred Certifications
Google Ads Search Certification
Google Ads Shopping Certification
Google Ads Measurement Certification
Google Analytics Certification
Work from Home
5 Days a week
Interested Pls. Connect on 8368777651(Whatsapp)

Work arrangement
Yes