Performance Marketing Executive

Performance Marketing Executive – Social Media & Paid CampaignsPosition Overview
LOCATION : Noida Extension - Google map: https://share.google/FLNn30RzmFl8NJHkK
We are seeking a highly analytical and creative Performance Marketing Executive to manage and optimize digital marketing campaigns across multiple platforms. The candidate will be responsible for driving qualified leads, improving campaign performance, increasing brand visibility, managing social media growth, and ensuring positive online brand reputation through data-driven marketing strategies.
Reporting To
Marketing Head / Director – Brand Strategy
Experience Required
2–5 Years
Key ResponsibilitiesPerformance Marketing
Plan, execute, monitor, and optimize paid advertising campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, Performance Max, YouTube)
LinkedIn Ads
X (Twitter) Ads
Other relevant digital advertising platforms
Manage campaign budgets and ensure efficient allocation for maximum returns.
Conduct audience segmentation, retargeting, lookalike audience creation, and conversion optimization.
Implement and manage lead generation, website traffic, engagement, and conversion campaigns.
Continuously monitor campaign performance and optimize for CPA, CPC, CTR, ROAS, and Conversion Rates.
Social Media Marketing (SMM)
Develop monthly social media strategies and content promotion plans.
Execute paid and organic growth campaigns.
Manage brand presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
Increase audience engagement, follower growth, and content reach.
Coordinate with creative teams for campaign creatives, reels, videos, and static content.
Search & Website Performance
Monitor website traffic using Google Analytics and Search Console.
Implement conversion tracking, UTM tagging, and event tracking.
Conduct landing page optimization and A/B testing.
Improve lead conversion rates through performance-driven website enhancements.
Online Reputation Management (ORM)
Monitor online brand mentions, reviews, and customer feedback.
Respond to comments, messages, and reviews professionally.
Develop strategies to improve online ratings and customer sentiment.
Manage crisis communication and reputation recovery initiatives when required.
Analytics & Reporting
Generate weekly and monthly performance reports.
Analyze user behavior, audience insights, and campaign effectiveness.
Present actionable recommendations to management and clients.
Maintain marketing dashboards and KPI tracking systems.
Lead Generation & Automation
Develop lead nurturing workflows.
Manage CRM integrations and lead tracking systems.
Optimize lead quality and conversion funnel performance.
Coordinate with sales teams to evaluate lead effectiveness.
Market & Competitor Analysis
Conduct competitor benchmarking.
Track industry trends and emerging digital marketing opportunities.
Identify new channels for customer acquisition and engagement.
Technical Skills Required
Meta Business Manager
Google Ads
Google Analytics (GA4)
Google Tag Manager
Search Console
LinkedIn Campaign Manager
SEMrush / Similar Tools
HubSpot / Zoho CRM
Canva / Adobe Creative Suite (basic understanding)
Excel, Looker Studio, Data Visualization Tools
Key Performance Indicators (KPIs)Paid Media Performance
ROAS (Return on Ad Spend)
CTR (Click Through Rate)
CPC (Cost Per Click)
CPL (Cost Per Lead)
CPA (Cost Per Acquisition)
Conversion Rate
Revenue Generated from Campaigns
Social Media Performance
Follower Growth Rate
Engagement Rate
Reach & Impressions
Video Views
Share & Save Rate
Organic Traffic Growth
Lead Generation
Number of Qualified Leads Generated
Marketing Qualified Leads (MQLs)
Cost per Lead
Lead-to-Customer Conversion Rate
Website Performance
Website Traffic Growth
Bounce Rate Reduction
Average Session Duration
Landing Page Conversion Rate
ORM Performance
Review Rating Improvement
Response Time to Customer Queries
Sentiment Score
Brand Mention Monitoring
Key Result Areas (KRAs)KRA 1 – Lead Generation & Revenue
Generate qualified leads through paid campaigns.
Achieve monthly lead generation targets.
Maintain target ROAS across all active campaigns.
KRA 2 – Campaign Optimization
Improve CTR and conversion rates month-on-month.
Reduce CPC and CPL through continuous optimization.
Conduct regular A/B testing for creative and audience performance.
KRA 3 – Social Media Growth
Increase organic engagement and follower growth.
Execute high-performing content amplification campaigns.
Improve audience retention and interaction metrics.
KRA 4 – Brand Reputation
Maintain positive online sentiment.
Ensure timely response to reviews and customer interactions.
Improve brand credibility across digital platforms.
KRA 5 – Reporting & Insights
Deliver accurate weekly and monthly performance reports.
Provide strategic recommendations based on campaign data.
Track and improve all digital marketing KPIs.
Desired Qualities
Data-driven decision maker
Strong analytical mindset
Creative problem solver
Excellent communication skills
Detail-oriented and process-driven
Ability to manage multiple campaigns simultaneously
Strong understanding of digital consumer behavior

Work arrangement
No