Area Director of Sales | Victoria & New South Wales

Minor Hotels is seeking an experienced Area Director of Sales to lead our sales strategy across a portfolio of hotels in Victoria and New South Wales. This is an exciting opportunity for a high-performing commercial professional to influence revenue outcomes, develop talented sales teams, and contribute to the ongoing success of one of the region's leading hospitality brands.
Reporting to the Regional Director of Sales, the Area Director of Sales will be responsible for developing and executing strategic sales plans that deliver budgeted top-line revenue and maximise profitability across hotels within their portfolio. The role has accountability for rooms revenue, catering and events revenue, while providing leadership and direction to regional sales teams.
Key Responsibilities
Develop and execute strategic sales plans to achieve revenue and market share objectives.
Drive performance across all revenue streams, including rooms, meetings, events and catering.
Identify new business opportunities while growing existing client relationships.
Lead, coach and develop a team of Regional Sales Managers and sales professionals.
Manage sales budgets, forecasts and reporting to ensure commercial targets are met.
Build and maintain strong relationships with corporate clients, industry partners and key stakeholders.
Monitor market trends, competitor activity and business opportunities to support strategic decision-making.
Partner closely with Marketing, Revenue, Finance, Hotel Leadership and Operations teams to deliver business outcomes.
Represent Minor Hotels at industry events, trade shows and networking opportunities.
To be successful in this role, you will bring:
Proven success as a Director of Sales, Sales & Marketing Manager, or similar senior commercial leadership role.
Experience within the hotel, tourism or hospitality industry.
Strong commercial acumen and the ability to translate strategy into results.
Experience leading, coaching and developing high-performing sales teams.
Advanced stakeholder management and relationship-building skills.
Strong analytical capability with experience in forecasting, budgeting and performance reporting.
Excellent communication, negotiation and presentation skills.
A degree qualification in Business, Hospitality or a related discipline is highly regarded.

Employment type
Full-time

Work arrangement
No