Live opening · Posted 6 days ago
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About the role
Description supplied by the original job listing.
Hiring a Senior Media Buyer for a full time remote role in India
I am hiring an experienced Senior Media Buyer to join my advertising agency. This is a hands on role for someone who can take ownership of paid media, from strategy and campaign setup to optimization, tracking and reporting.
The salary is approximately INR 50,000 per month. The position is full time and fully remote, with two days off every week.
You should have at least five years of practical media buying experience and be comfortable managing campaigns independently. Experience running campaigns in the USA and Europe is strongly preferred.
We work across different industries and with both small and large advertising budgets. You should be able to adapt your strategy to the business, its goals and the resources available.
Your responsibilities will include:
- Understanding each client’s business, audience, offer and objectives before developing a paid advertising strategy.
- Planning, building and managing campaigns across Meta Ads, Google Ads, TikTok Ads and other relevant platforms.
- Researching audiences, competitors and keywords to identify opportunities.
- Managing budgets, monitoring spending and deciding where to increase, reduce or reallocate investment.
- Reviewing campaign performance regularly and making informed optimization decisions.
- Planning tests across creatives, copy, audiences, keywords, placements and bidding strategies.
- Reviewing landing page performance and recommending improvements that could help conversion rates.
- Preparing clear creative briefs and using campaign results to guide new advertising concepts.
- Setting up, auditing and troubleshooting conversion tracking.
- Preparing reports that explain performance, key findings and the next steps.
- Joining client calls and explaining campaign decisions and results clearly.
- Keeping accounts organized and campaigns aligned with advertising platform policies.
You should be confident using Google Analytics 4, Google Tag Manager, Meta Pixel, Meta Conversions API and reporting tools.
Tracking and measurement are an important part of this role. You should be able to identify missing or inaccurate conversion data, investigate reporting discrepancies and coordinate technical fixes when developer support is needed.
I am looking for someone who understands how campaign performance connects to business results. Depending on the campaign objective, this could mean evaluating acquisition costs, return on advertising spend, conversion rates, revenue or lead quality.
The main requirements are:
- At least five years of hands on experience managing and optimizing paid advertising campaigns.
- Strong working knowledge of Meta Ads, Google Ads and TikTok Ads.
- Practical experience with analytics, conversion tracking and reporting.
- Fluent spoken and written English.
- The ability to explain campaign results and recommendations clearly.
- Confidence working across different industries, business models and advertising budgets.
- Strong organization, attention to detail and reliable communication.
- The ability to investigate problems, make decisions and follow through independently.
Experience managing campaigns across multiple countries is preferred, particularly in the USA and Europe. Experience with additional advertising platforms is also welcome.
Design skills are a plus. Being able to create or improve advertising visuals would be useful alongside your media buying experience.
This position involves actively managing campaigns and taking responsibility for their performance. I am looking for someone who brings ideas, identifies issues early and communicates what needs to happen next.
To apply, send me a direct message here on Reddit with your CV, portfolio and two or three relevant case studies.
For each case study, please explain:
- The industry and target market.
- The advertising platforms used.
- The campaign objective.
- The approximate advertising budget and time period.
- What you personally managed.
- The main challenge and the changes you made.
- The results achieved.
Screenshots are welcome with a short explanation of the work behind the results. Anonymized case studies are completely fine.
Please include your CV, portfolio and case studies in your initial message so I can review your experience.
Work arrangement
Yes
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