Performance Creative Strategist (Experience: 2-3 year)

Job Title: Performance Creative Strategist
Company: Get Me Rank – 360° Digital Marketing Agency
Location: Noida, Sector 63 (On-site)
Experience: 3–6 Years
Salary: Up to ₹50,000/month (Up to ₹6 LPA)
About the Role
Get Me Rank is looking for a Performance Creative Strategist who can bridge the gap between creativity and performance marketing.
This role goes beyond designing campaigns—it requires someone who constantly researches, analyzes, experiments, and develops winning creative strategies backed by data.
The ideal candidate should have a strong understanding of Meta Ads Manager, Meta Ads Library, competitor research, creative trends, consumer psychology, and campaign performance metrics. They should be passionate about discovering what's working in the market and transforming those insights into high-performing creative campaigns.
Key Responsibilities
Creative Research & Innovation
• Lead continuous research and development (R&D) to identify new creative opportunities, advertising trends, and innovative campaign ideas.
• Conduct in-depth competitor research using Meta Ads Library, Google Ads Transparency Center, TikTok Creative Center, and other advertising intelligence platforms.
• Research international brands, competitors, and industry leaders to discover creative inspiration that can be adapted into high-performing campaigns.
• Build and maintain a repository of successful ad creatives, hooks, offers, landing pages, and campaign references for internal teams.
• Stay updated with emerging content formats, AI-powered creative tools, UGC trends, consumer behavior, and social media platform updates.
Creative Strategy & Campaign Planning
• Lead brainstorming sessions and develop creative concepts, storytelling frameworks, and campaign narratives across multiple digital platforms.
• Translate client briefs into compelling creative directions, mood boards, messaging frameworks, and visual references.
• Develop campaign messaging, primary hooks, opening sequences, CTAs, ad copy, and creative concepts for static ads, videos, carousels, reels, and other digital formats.
• Create structured creative testing roadmaps with multiple messaging angles, offers, creatives, thumbnails, and audience variations.
• Identify creative fatigue early and proactively recommend fresh concepts before campaign performance declines.
Performance-Based Creative Optimization
• Analyze campaign performance directly from Meta Ads Manager to identify winning and underperforming creatives.
• Interpret key performance metrics including:
- CTR (Click-Through Rate)
- Hook Rate
- Hold Rate
- Video Watch Time
- CPC
- CPM
- CPA
- ROAS
- Conversion Rate
- Frequency
- Engagement Rate
• Use campaign insights to recommend creative improvements and continuously optimize advertising performance.
• Collaborate closely with the Performance Marketing team to scale winning creatives and retire underperforming ones.
• Recommend weekly creative testing strategies based on campaign data and audience behavior.
Competitor & Market Intelligence
• Continuously monitor competitor advertising activities across Meta, Google, YouTube, TikTok, LinkedIn, and emerging platforms.
• Study competitor creatives, landing pages, messaging, pricing strategies, offers, funnels, and customer engagement to identify growth opportunities.
• Identify market gaps and creative whitespace opportunities that differentiate client campaigns from competitors.
• Share actionable market insights with internal teams to strengthen campaign performance.
Collaboration & Execution
• Work closely with graphic designers, video editors, motion designers, copywriters, content strategists, and account managers to transform ideas into high-performing campaigns.
• Collaborate with the Performance Marketing team to ensure every creative aligns with campaign objectives, platform best practices, and business KPIs.
• Support creative production by reviewing concepts, scripts, storyboards, and final assets before launch.
Required Skills
• Strong understanding of Meta Ads Manager
• Hands-on experience using Meta Ads Library
• Excellent creative research and analytical skills
• Strong knowledge of consumer psychology and buyer behavior
• Ability to identify winning creative trends before they become saturated
• Deep understanding of Facebook, Instagram, Google, YouTube, and emerging advertising platforms
• Strong storytelling and copywriting skills
• Excellent communication and presentation abilities
• Ability to work in a fast-paced, performance-driven environment
Preferred Tools & Platforms
• Meta Ads Manager
• Meta Ads Library
• Google Ads
• Google Ads Transparency Center
• TikTok Creative Center
• YouTube Ads
• Google Analytics (GA4)
• ChatGPT
• Midjourney
• Runway ML
• Kling AI
• Veo
• Canva
• Figma
• Notion
• ClickUp
• Asana
Qualifications
• 3–6 years of experience in Creative Strategy, Performance Marketing, Digital Advertising, or Content Strategy.
• Proven experience creating and optimizing high-performing ad creatives for Meta, Google, and other digital platforms.
• Strong ability to interpret campaign performance data and convert insights into actionable creative strategies.
• Experience conducting competitor research using Meta Ads Library and other advertising intelligence tools.
• Demonstrated success in improving campaign performance through creative testing and optimization.
What You'll Be Responsible For
• Researching new creative ideas every week
• Analyzing competitor advertisements and creative strategies
• Studying Meta Ads Library daily for winning campaigns
• Reviewing campaign performance inside Meta Ads Manager
• Developing fresh advertising concepts and testing frameworks
• Creating performance-first creative strategies
• Working closely with design and performance teams
• Improving campaign CTR, ROAS, engagement, and conversions through continuous creative optimization
Why Join Get Me Rank?
At Get Me Rank, you'll work with leading brands across industries including D2C, eCommerce, BFSI, Healthcare, Real Estate, Education, and Luxury.
You'll have the freedom to experiment with innovative ideas, AI-powered creative workflows, and performance-driven marketing strategies while collaborating with a highly skilled team focused on delivering measurable business outcomes.
If you're passionate about combining creativity with data, love researching what makes ads successful, and enjoy building campaigns that drive real business growth, we'd love to hear from you.

Work arrangement
No