Influencer Marketing Executive

Influencer Marketing Executive
Company: Bombay Musk
Location: In-Office, Gurugram
Employment Type: Full-time
Industry: D2C / Fragrance & Lifestyle
About the Role
We're looking for a creative, proactive, and result-oriented Influencer Marketing Executive to build and manage Bombay Musk's creator and influencer ecosystem.
You'll be responsible for discovering relevant creators, managing influencer collaborations, coordinating gifting and paid campaigns, and ensuring content is delivered on time and aligned with the brand. You should have a strong understanding of Instagram, Reels, UGC, social media trends, and the influencer landscape.
Key Responsibilities
Research and identify relevant influencers and content creators across Instagram, YouTube, and other platforms
Build and maintain strong relationships with influencers and creators
Manage end-to-end influencer campaigns, from sourcing and outreach to execution and reporting
Reach out to influencers, negotiate commercials, and close collaborations
Coordinate product gifting, PR packages, and product seeding campaigns
Share campaign briefs, content guidelines, deliverables, and timelines with influencers
Follow up with creators for content submissions, approvals, and posting schedules
Review influencer content to ensure it aligns with brand guidelines and campaign objectives
Track campaign performance including reach, views, engagement, impressions, clicks, and conversions
Maintain and regularly update the influencer database with creator details, rates, audience insights, and campaign history
Identify emerging creators, trending formats, and new opportunities for the brand
Monitor competitor influencer campaigns and identify relevant market trends
Work closely with the marketing, creative, and content teams on campaign ideas and execution
Prepare campaign reports and analyse performance to improve future influencer campaigns
Requirements
Must Have
0-2 years of experience in influencer marketing, creator marketing, social media marketing, or a similar role
Strong understanding of Instagram, Reels, Stories, YouTube, and UGC content
Experience in influencer sourcing, outreach, negotiation, and campaign coordination
Strong communication and relationship-building skills
Good understanding of influencer metrics such as reach, engagement, views, impressions, and audience demographics
Strong follow-up and coordination skills
Good working knowledge of Google Sheets / Excel
Ability to manage multiple influencers and campaigns simultaneously
Strong understanding of current social media trends and content formats
Good to Have
Experience working with D2C, fragrance, beauty, fashion, lifestyle, or FMCG brands
Existing relationships with influencers and content creators
Experience handling influencer gifting and product seeding campaigns
Experience working with influencer marketing agencies or creator platforms
Basic understanding of paid social media and performance marketing
Experience using influencer discovery or analytics tools
Strong content ideation and creative thinking skills
Who You Are
Someone who is highly active on social media and understands the creator ecosystem
A strong communicator who is comfortable approaching and negotiating with influencers
Creative, proactive, and always looking for new creators and content opportunities
Detail-oriented and strong with follow-ups
Someone who understands that influencer marketing is about both creative content and measurable results
Comfortable working in a fast-paced D2C environment
Open to feedback and quick campaign iterations
What to Submit
Resume
Portfolio / Work Samples (if available)
Examples of influencer campaigns you've managed
Examples of creator collaborations or UGC campaigns
Any campaign reports or performance results you can share
Apply: Hr@bombaymusk.com
Subject- "Influencer Marketing Executive- Your Name"

Work arrangement
No