Social Media & Brand Communications Manager

Social Media & Brand Communications Manager
Location: Jaipur
Employment Type: Full-time, In-house
About the job
Company Description
Rambhajo’s, established in 1921 in Jaipur, Rajasthan, is a heritage jewellery house renowned for Jadau (Polki), Kundan, Meena, Rosecut, and fine diamond jewellery. With over 105 years of legacy and more than 1.15 million customers across five continents, the brand is recognised for its authenticity, craftsmanship, and trust.
Now led by the fourth generation of the Gilara family, Rambhajo’s continues as a manufacturer and wholesaler, combining traditional craftsmanship with contemporary design and advanced techniques. The brand represents heritage, luxury, individuality, and enduring value.
Role Description
We are looking for a Social Media & Brand Communications Manager to take ownership of the digital presence of our upcoming pret line.
This role brings together social media, content, campaigns, PR and brand communication. You will work closely with internal teams, creative partners and external agencies to build a distinctive and consistent brand presence.
The ideal candidate understands fashion, jewellery, luxury and culture, has a strong visual eye and can turn brand direction into relevant, engaging communication.
Key Responsibilities
Social Media & Content
• Own and manage the brand’s social media presence, primarily Instagram.
• Develop monthly and quarterly content plans aligned with launches, campaigns, events and brand priorities.
• Build and manage the social media content calendar.
• Research platform trends, formats and cultural moments while maintaining the brand’s unique point of view.
• Monitor content performance and use insights to improve the strategy.
Campaigns & Creative
• Develop ideas for campaigns, launches, shoots, collaborations and social content.
• Research relevant Indian and global brands, campaigns and cultural references.
• Create clear briefs for photographers, videographers, designers, stylists and creative partners.
• Support campaign shoots and content production from planning to execution.
• Ensure content is planned and produced ahead of key launches and brand moments.
Agency & Partner Management
• Identify and coordinate with agencies, freelancers and specialist creative teams.
• Act as a key point of contact between the brand and external partners.
• Manage briefs, timelines, deliverables, feedback and approvals.
• Ensure work meets the required quality and brand standards.
PR, Influencer & Brand Communications
• Coordinate with PR agencies on launches, events, product placements and brand stories.
• Research relevant publications, creators, stylists, influencers and cultural voices.
• Support influencer collaborations, product seeding, gifting and celebrity placements.
• Ensure social, PR and offline activities communicate a cohesive brand story.
Brand Building & Reporting
• Develop a strong understanding of the brand, customer and long-term vision.
• Stay updated on the fashion, jewellery, luxury and cultural landscape.
• Identify opportunities to build distinctive content formats and recurring social properties.
• Track growth, engagement, reach and content performance.
• Prepare regular reports with actionable recommendations and monitor relevant competitor activity.
What We’re Looking For
• 1–2 years of relevant experience in social media, digital marketing, brand communications or content.
• Experience in fashion, jewellery, luxury, beauty, lifestyle or another design-led brand is preferred.
• Strong understanding of Instagram and emerging social platforms.
• Excellent visual and aesthetic judgement.
• Strong written and verbal communication skills.
• Ability to research, develop and present creative ideas.
• Comfortable managing multiple agencies, creatives and stakeholders.
• Highly organised with strong ownership of timelines and deliverables.
• Strong awareness of fashion, luxury, pop culture, creators and cultural trends.
The Kind of Person Who Will Thrive in This Role
We are looking for someone who is both creative and operational — someone who can spot an interesting cultural moment, develop an idea around it and then take it through briefing, execution and publishing.
This is not simply a content-posting role. You will work closely with the founding team and play an important role in shaping how a new jewellery brand builds its voice, audience and presence from the ground up.

Work arrangement
No