Creative Director – Sports Mobile Games

A Hong Kong-listed international gaming company is looking for a Creative Director to lead creative strategy and execution for the North American market.
Location: Remote – Global candidates welcome
Salary: Negotiable based on experience
Industry: Mobile Games / Sports Games
Market: North America
About the Role
We are looking for an experienced Creative Director / Creative Lead to own the creative strategy for a portfolio of sports mobile games in the North American market.
This role combines performance-driven UA creative, brand/content creative and creative leadership. You will be responsible for understanding North American players, turning performance data into creative direction, and building a localized creative system that improves both user acquisition performance and brand engagement.
You will work closely with UA, Product, Marketing and Creative teams, as well as China-based R&D and marketing teams.
Key Responsibilities
Own the North America creative strategy across UA, brand and content for multiple mobile-game products.
Lead creative development for video ads, playable ads, static assets, social content and app-store assets.
Build a structured creative testing framework, including hypotheses, A/B testing, performance analysis and iteration.
Work closely with UA teams to interpret CTR, CVR, CPI, ROAS and other performance data and translate insights into creative direction.
Develop creative concepts and campaigns for new game launches, major updates, seasonal events and live operations.
Lead creative development for KOL/influencer campaigns and social-media marketing.
Brief and manage internal creative teams, agencies, freelancers and external production partners.
Establish and maintain appropriate brand voice, visual identity and creative tone for the North American market.
Ensure creative output is localized to North American gamer and sports-user preferences.
Collaborate closely with China-based Product, R&D, UA, Data and Marketing teams to align creative execution with business goals.
Manage multiple creative workflows simultaneously while maintaining quality, speed and performance focus.
Requirements
Must-Have
5+ years of creative experience in the mobile-game industry, including 2–3+ years in a creative leadership / management role.
Proven experience with sports mobile games and projects targeting the North American market.
Portfolio covering both:
Performance / UA creative
Brand / content / social creative
Strong understanding of North American gamers, particularly sports-game audiences.
Hands-on experience with creative A/B testing and data-driven iteration.
Ability to connect creative decisions with UA performance metrics such as CTR, CVR, CPI, ROAS and retention.
Experience leading creative projects from concept → production → testing → optimization.
Strong English communication skills and ability to work effectively with international teams.
Bachelor's degree or equivalent professional experience.
Preferred
Experience in sports, licensed-IP or mid-to-hardcore mobile games.
Background with international sports-game publishers or studios.
Experience working with Chinese game publishers / developers.
Existing network of North American creative agencies, freelancers, KOLs or production partners.
Experience working with China-based R&D, Product, UA or Marketing teams.
aChinese language proficiency is a plus.

Work arrangement
Yes