Digital Marketing Manager

Digital Marketing Executive
Company: SGGV Infotech & Solutions Pvt. Ltd.
Brand: Tunnel Infotech
Location: Coimbatore, Tamil Nadu
Employment Type: Full-time
Department: Marketing & Growth
Probation Period: 3 Months
Probation Salary: ₹5,000 per month
About Tunnel Infotech
Tunnel Infotech is a technology company building digital products and solutions for students, educational institutions, and businesses.
Our flagship product, Tunnel App, is a digital student identity and career platform connecting students with learning, opportunities, communities, and career growth.
Role Overview
We are looking for a Digital Marketing Executive to take responsibility for Tunnel Infotech's digital presence, brand growth, content strategy, campaigns, and online audience engagement.
The selected candidate will have a 3-month probation period, during which performance, consistency, skills, creativity, and contribution to the company's marketing activities will be evaluated.
Key Responsibilities
Develop and execute digital marketing strategies for Tunnel Infotech and Tunnel App.
Manage Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
Plan and execute monthly content calendars.
Create and coordinate posts, reels, stories, campaigns, and promotional content.
Manage social media growth and audience engagement.
Assist with Meta Ads and Google Ads campaigns.
Conduct market, competitor, and audience research.
Support SEO and website marketing activities.
Develop campaigns for Tunnel App launches, college outreach, events, and partnerships.
Work closely with the design, content, product, and business development teams.
Track campaign performance, reach, engagement, leads, and conversions.
Prepare marketing reports and identify opportunities for improvement.
Stay updated with digital marketing trends, social media algorithms, and emerging platforms.
Probation Period
The position includes a 3-month probation period.
During probation, the candidate will be evaluated based on:
Performance and productivity
Quality and consistency of work
Creativity and initiative
Social media growth and campaign contribution
Communication and teamwork
Ability to meet deadlines
Overall contribution to Tunnel Infotech
Probation Salary: ₹5,000 per month.
Upon successful completion of the probation period, the candidate may be confirmed as a regular employee, subject to company requirements and performance.
Required Skills
Digital Marketing
Social Media Marketing
Meta Ads
Google Ads
SEO & SEM
Google Analytics
Google Search Console
Content Marketing
Copywriting
Lead Generation
Campaign Management
Marketing Analytics
A/B Testing
Canva
Photoshop
Video Editing
WordPress
Email Marketing
CRM & Lead Management
AI Marketing Tools
Experience with Canva / Adobe tools
Meta Business Suite
Basic video/reel editing
AI marketing tools
Eligibility
Any degree / final-year students
Freshers can apply
Candidates with 0–2 years of relevant experience
Candidates with a strong interest in startups, technology, education, and digital marketing
What We Expect
We are looking for someone who doesn't simply create posts, but understands how to turn content into attention, engagement, leads, and growth.

Work arrangement
No