Social Media Head

Company Description
Fitspire – Health | Wellness is a health and fitness brand focused on promoting overall well-being, agility, and an active lifestyle for all age groups. The company develops a wide range of products designed to be globally competitive in authenticity, safety, and performance. Fitspire aims to become India’s leading and most respected health and wellness brand by fostering a stronger and healthier environment. Its offerings are conceptualized to deliver 100% vegan and vegetarian, chemical-free, and steroid-free formulas driven by innovation and validation.
Role Description
The Social Media Head is a full-time, on-site role based in Connaught Place, responsible for leading Fitspire’s social media strategy and presence across all major platforms. This role involves planning and executing social media campaigns, creating and overseeing content calendars, coordinating with marketing and product teams, and ensuring consistent brand messaging aligned with health and wellness values. The Social Media Head will analyze performance metrics, optimize campaigns, manage community interactions, and respond to audience queries in a timely and professional manner. This position also includes overseeing collaborations, influencer partnerships, and social media promotions to drive engagement, brand awareness, and conversions.
Qualifications
Handle crisis management and reputation monitoring on social channels
Define and execute the overall social media strategy aligned with business and marketing goals
Lead, mentor, and manage a team of social media managers, content creators, and designers
Own the brand voice and ensure consistency across all social platforms
Drive content strategy — from campaigns and brand storytelling to trend-led and viral content
Set KPIs, track performance, and present insights/ROI to leadership
Manage social media budgets, including paid campaigns and influencer partnerships
Stay ahead of platform updates, algorithm changes, and emerging trends to keep the brand competitive
Collaborate cross-functionally with marketing, PR, design, and product teams

Work arrangement
No