Live opening · Posted 6 days ago
Freelance Paid Media Specialist
Black Piano · India (Remote)
You are 6 days behind. JobBeeper subscribers saw this role while it was still new.
At a glance
The key details from the original listing.
CompanyBlack Piano
LocationIndia (Remote)
Work modeYes
Source
Linkedin
Listed6 days ago
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About the role
Description supplied by the original job listing.
We are looking for an experienced Paid Media freelancer to own and grow paid media strategies across multiple channels. This role combines hands-on campaign management, strategic planning, performance analysis, client leadership, and team development.
Key ResponsibilitiesPaid Media Strategy & Execution
Develop, launch, manage, and optimise paid media campaigns across multiple platforms.
Manage campaigns across channels such as Google Ads, Meta, LinkedIn, Google Shopping, programmatic, and CTV.
Work across different campaign types, including search, performance-focused campaigns, shopping, lead generation, retargeting, and audience-led campaigns.
Develop audience strategies, bidding strategies, campaign structures, budgets, and testing frameworks.
Identify opportunities to improve campaign performance, efficiency, and scalability.
Stay up to date with changes in paid media platforms, automation, AI-driven campaign capabilities, privacy changes, and emerging advertising opportunities.
Performance Measurement & Analytics
Define and monitor KPIs aligned with client and business objectives.
Analyse metrics such as ROAS, CPA, conversion rates, incremental lift, qualified leads/pipeline, and customer acquisition costs.
Go beyond platform-reported performance and evaluate the quality and incrementality of results.
Work with analytics and data teams to improve measurement frameworks and attribution.
Configure, review, and audit tracking across tools such as GA4, Google Tag Manager, conversion APIs, enhanced conversions, consent management, and first-party data solutions.
Use reporting and visualisation tools such as Looker Studio, Supermetrics, or equivalent platforms.
Translate complex performance data into clear, actionable recommendations for clients and internal stakeholders.
Required Skills & Experience
5+ years of experience managing significant paid media budgets across multiple platforms.
Strong hands-on experience with at least three of the following:
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Google Shopping
Programmatic advertising
Work arrangement
Yes
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