Influencer Marketing Executive

Position Name: Influencer Marketing Executive
Experience: 3-5 Years
Location: Pune
Job Description:
We are seeking a dynamic and creative Influencer Marketer to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.
Key Responsibilities:
1.Campaign Strategy &Execution:
Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.
Develop innovative strategies to maximize reach and engagement.
2.Influencer Identification & Partnerships:
Identify and onboardinfluencers, content creators,and brand ambassadors across relevant social media platforms.
Build and nurturelong-term relationships with influencers to ensure consistent brand representation.
3.Content Development & Coordination:
Collaborate with influencers and internal teamsto create high-quality, engaging, and brand- aligned content.
Ensure timely and impactful deliveryof influencer-driven campaigns.
4.Performance Tracking& Optimization:
Monitor and analyzecampaign performance metrics,including engagement, reach,ROI, and brand sentiment.
Optimize campaigns based on insightsand trends for continuous improvement.
5.Budget Management:
Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.
6.Trend Analysis:
Stay updated on industry trends, emerging platforms, and influencer marketingbest practices. Provide recommendations to maintain a competitive edge.
Key Skills:
Sales-Driven: Results-focused with a strong ability to meet and exceed campaign objectives.
Outgoing and Extroverted: Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.
Trend-Oriented: Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.
Proactive with Digital Media: Actively seeks collaborations and stays hands-onwith outreach tools and campaign analytics tools and platforms.
Fluent in English and Hindi: Strong communication skills to engage with diverse influencers and teams effectively.
Qualifications:
Experience: 3-5 years of experience in influencer marketing, social media, or digital marketing.
Education: Bachelor’s degree in marketing, Communications, or a related field.
Feel free to connect on careers@imagicaaworld.com

Work arrangement
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