Live opening · Posted 6 days ago
The key details from the original listing.
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Description supplied by the original job listing.
To develop and implement winning IMC plans for the Business Unit (BU)/country segment / sector / product / coverage area in scope, that capitalises on opportunities to acquire and retain clients, and enhance commercial value for the BU/country. To drive marketing excellence, innovation, partnerships, and collaboration whilst aligning to the Group standards.
Type of Qualification: First Degree
Field of Study: Business Commerce, Marketing
Experience Required
5-7 years strong background in B2B / B2C marketing, with experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations. Familiarity with the respective financial services industry segments, including understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting.
3-4 years experience with a broad ambit of marketing activities, including media management, event, sponsorships and communications. Experience using data and metrics to inform campaigns and measure performance.
Behavioural Competencies:
Adopting Practical Approaches
Articulating Information
Challenging Ideas
Convincing People
Developing Strategies
Directing People
Documenting Facts
Establishing Rapport
Exploring Possibilities
Interacting with People
Interpreting Data
Inviting Feedback
Making Decisions
Managing Tasks
Providing Insights
Pursuing Goals
Resolving Conflict
Taking Action
Team Working
Understanding People
Technical Competencies:
Agency & Partner Management
Agency Strategy & Content Management
Analysing and Interpreting Information
Brand and Product Activations
Brand Strategy Alignment
Budget & Resource allocation
Campaign Planning & Execution
Client Value Propositions
Compliance
Creative Content Development
Creativity
Developing an Effective Media Mix
Digital Media and Advertising
Earned Media & PR
Integrated Marketing
Integrated Marketing Measurement
Leveraging Events
Market & Customer Insights
Measuring Marketing and Communication
Messaging Management
Omnichannel Coordination
Owned Media Management
Paid Media Management
Resource and Creative Asset Management
Stakeholder Management
Target Audience Engagement
Understanding of Financial Services
Value Proposition Development
Employment type
Full-time
Work arrangement
No
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