Freelance Graphic Designer

🌸 A little about us
At Soul Co., we believe emotional wellness shouldn’t feel clinical, complicated, or another chore on your to-do list
We’re building products that bring the comfort of sensory wellness into everyday life, making tools that help you slow down, regulate, rest, and feel a little more like yourself.
Our first product, Cuddles, is India’s first microwavable, weighted wellness plush. It’s filled with flaxseeds for gentle weight and dried French lavender for a calming sensory experience.
It looks like a soft toy. It feels like a hug. But there’s a lot more thought behind it.
Our ambition is simple: take things that genuinely help people feel better and make them things people actually want to keep close.
You can check us out at thesoulco.in | Instagram @thesoulco.in
👩🏼‍🔬 What we’ll need from you
We’re looking for someone who can help us build a strong, recognisable visual language for Soul Co. and then use it to create work that people genuinely want to look at, feel, save, share - and eventually buy.
We care about both sides of the equation:
Beautiful enough to build a brand. Effective enough to drive a business.
Create performance-driven paid creatives
Paid creative is an important part of what we do.
We’ll need someone who can take a brief, understand the objective behind it and turn it into strong visual concepts for Meta.
Our creative strategy team will provide briefs along with references and those need to be converted into Soul’s language to reach those audiences and we will typically need fresh static ad concepts on a weekly basis
Help us build the organic brand
We also want to create organic content that gives people a reason to follow Soul Co. beyond the product and drive community building
This could mean carousels and statics around emotional wellness, sensory experiences, rest, our point of view as a brand, or simply ideas that make someone pause and think:
“Okay, I needed this”
Help wherever the brand needs you
There will also be occasional projects across the brand - Amazon infographics, A+ content, product visuals, campaign assets and other things that come up as we grow.
We’d love someone who is comfortable moving between formats without losing the Soul Co. visual language.
🔍 What we’re looking for
You’ll probably be a great fit if you:
Have a strong portfolio of paid social / Meta / D2C creative
Know how to make something feel premium without making it feel cold
Have a strong understanding of visual hierarchy, typography, composition and storytelling
Can turn a rough brief into a strong visual idea
Already use generative AI tools as part of your workflow
Understand that good creative is both an art and a learning process
Care about the little details but can still move quickly
Are reliable with timelines and comfortable working in a weekly creative rhythm
Think beyond individual creatives and can build systems that make future creative better and faster
✅ Most importantly
We’re not looking for someone to simply make creatives.
We’re looking for someone who wants to understand why something should exist visually.
Someone who can look at a product that sits somewhere between “adorable plushie” and “sensory wellness tool” and find the visual language that makes both sides feel natural.
Someone who can help us standout in the sea of wellness brands
If you like making things that are thoughtful, slightly unexpected, emotionally resonant and actually effective, we’d love to hear from you.

Work arrangement
Yes