Senior Digital Marketing Specialist

Company Description SOCRadar® Extended Threat Intelligence is a SaaS platform that unifies External Attack Surface Management, Digital Risk Protection, Supply Chain Intelligence, and Cyber Threat Intelligence. The platform helps organizations strengthen their security posture with false-positive-free, actionable, and contextualized threat insights. By maximizing the efficiency of SOC teams, SOCRadar enables faster detection and response to emerging cyber threats. The company focuses on innovation in extended threat intelligence to support security operations across diverse industries. Join a team dedicated to empowering organizations with enhanced visibility and protection in the evolving threat landscape.
Role Description The Senior Digital Marketing Specialist (full-time, remote) is responsible for planning, executing, and optimizing digital campaigns that drive brand awareness, lead generation, and customer engagement for SOCRadar. Day-to-day tasks include managing online marketing initiatives across channels, such as paid media, email, and content distribution, and developing strategies tailored to security and threat intelligence audiences. The role oversees social media marketing activities, including content scheduling, audience targeting, and performance tracking, ensuring consistent and accurate brand messaging. The specialist regularly analyzes web and campaign analytics to improve conversion rates, reporting on key metrics and insights to stakeholders. Collaboration with product, sales, and content teams is essential to align marketing initiatives with business goals and deliver integrated go-to-market strategies.
Qualifications
Strong digital marketing, SEO skills, online marketing, and demand generation skills, with experience designing and executing multi-channel campaigns.
Proficiency in social media marketing, including campaign planning, content optimization, and audience engagement across major platforms.
Hands-on experience with web analytics and performance measurement tools to track traffic, conversions, and ROI and to inform data-driven decisions.
Excellent communication skills, including the ability to create clear messaging for technical and non-technical audiences and collaborate across teams.
Experience in B2B SaaS or cybersecurity, particularly in threat intelligence or security operations, is highly beneficial.
Familiarity with marketing automation, CRM systems, SEO/SEM, and A/B testing methodologies.
Ability to work independently in a remote environment, prioritize multiple projects, and meet deadlines in a fast-paced setting.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
Yes