Senior Brand Marketing Manager

Education : IIP with 3 to 6 years of experience.
Company Description MLJ Industries Limited, part of the legacy Mitthanjee Group established in 1933, focuses on expanding paper and film products into international markets. Leveraging 95 years of industry expertise, strong financial stability, and in-house polyextrusion manufacturing, MLJ delivers high-quality label stock, cup stock, silicone liners, and related paper solutions at scale. The company partners closely with clients from initial concept to market-ready products, prioritizing quality, logistics excellence, and alignment with market needs. MLJ serves a wide range of sectors including retail, wine and spirits, pharmaceuticals, food and beverage, personal care, industrial, bakery and confectionery, tapes, and adhesives. Its product portfolio includes label stock, poly coated cup stock, barcode labels, siliconized release liners, and diverse shee
t ranges.
Role Description The Senior Brand Marketing Manager is a full-time, hybrid role based in Noida, with flexibility for partial work from home. This role is responsible for developing and executing brand marketing strategies that strengthen MLJ Industries’ positioning in domestic and international markets. Day-to-day activities include planning and implementing integrated marketing campaigns, managing brand guidelines, and overseeing content and creative development across digital and offline channels. The Senior Brand Marketing Manager will collaborate with sales, product, and operations teams to align brand messaging with business objectives, support new product launches, and ensure consistent communication to clients and partners. The role also includes monitoring market trends, analyzing campaign performance, managing external agencies, and recommending data-driven improvements to enhance brand awareness and customer engagement.
Qualifications
Brand and marketing strategy skills, including experience in positioning, portfolio management, and integrated campaign planning.
Digital marketing and content development capabilities, such as managing social media, website content, and marketing collateral.
Market research and analytical skills for understanding customer needs, competitive landscape, and measuring campaign performance.
Strong communication, copywriting, and presentation skills to convey clear, consistent brand messages across channels.
Experience collaborating with cross-functional teams and managing external agencies or creative partners.
Background in B2B or manufacturing sectors; experience with packaging, paper, or industrial products is an advantage.
Bachelor’s or Master’s degree in Marketing, Business, Communication, or a related field.
Ability to work effectively in a hybrid environment, manage multiple projects, and meet deadlines in a fast-paced setting.

Work arrangement
Hybrid